Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns and optimize enrollment-driving initiatives. You will coordinate with cross-functional teams and agencies to ensure effective execution and reporting across markets.
The role emphasizes performance analysis, optimization of CPE, and ongoing testing of ad copy, bidding, audiences, and landing pages as part of Pearson’s education-focused marketing efforts.
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Performance Marketing Specialist: Paid Search & SEM
Pearson · Montpelier, VT, USA ·
- Job type:
- Full Time