Head of Marketing

About Opal
Opal is the only company building the financial infrastructure behind modern advertising. Every year, brands and agencies move close to a trillion dollars through paid media channels, but the systems managing that spend are outdated, fragmented, and misaligned with how marketing actually works. Credit limits lag behind growth. Finance teams lack platform to platform visibility. Agencies front capital they shouldn’t have to. Everyone wastes time reconciling chaos at month-end.

Opal’s platform fixes this. We give agencies and advertisers a smarter way to fund, control, and track paid media spend using unlimited virtual cards, real-time guardrails, no hassle cashback and built-in workflows designed specifically for marketing and agency ecosystems. A modern Financial company built for the advertising industry - first of its kind.

We’re backed by major financial partners, growing quickly, and solving a problem that gets more painful as companies scale. If you’re excited by real money, real workflows, and a product that sits at the intersection of finance, marketing, and operations - Opal is the place to build.

Why this role exists
We have strong early product-market fit and real customer pull.

Now we need to define how Opal shows up in the market - clearly, aggressively, and in a way that wins.

You’ll own marketing end-to-end, working directly with the founder. This is a first marketing hire / zero-to-one role .

Responsibilities

Own inbound pipeline. Nothing else matters.

Make Opal the default card for companies buying ads

Own positioning and messaging

Ship and iterate on GTM constantly

Drive growth with extreme ownership

Work directly with founders, product, and sales

Do whatever it takes to create demand

Enable the team to close

Be ruthlessly metrics-driven

Requirements

4+ years of experience in marketing , ideally in B2B SaaS, fintech, or payments

Experience in a high-growth or early-stage startup (0-1 or 1-10 preferred)

Proven ability to own marketing end-to-end (strategy + execution)

Strong track record of driving measurable growth outcomes (pipeline, revenue, activation)

Exceptional messaging and storytelling ability

Able to distill complex products into clear, differentiated narratives

Experience developing and executing go-to-market strategies for non-trivial products

Highly cross-functional

Comfortable working closely with product, sales, and leadership teams

Strong data-driven mindset

Able to analyze performance and make fast, high-quality decisions

Bias toward action and experimentation

You don’t wait for perfect - you ship, learn, and iterate

Strong signals (nice-to-haves)

Experience in fintech, payments, credit, or financial products

Experience selling into agencies or service businesses

Background in PLG or hybrid sales-led motions

You’ve been the first marketing hire or operated like one

What We Offer

Competitive salary + meaningful equity

Health, dental, vision

2 meals per day in office

In-office, high-velocity environment

Direct ownership of a critical company function

More about Opal
We’re a team of hard working, focused individuals focussed on building a successful company quickly. Opal could be a fit for you if you’re looking to join highly competent teammates that focus on winning pragmatically.

Opal has a simple, no-frills culture. We work 6 days a week. We hire only S-tier competence.

Opal was founded in April 2024 by Alex Steele. Opal is backed by Founder’s Co-op and Basis Set.

#J-18808-Ljbffr