Mediabistro logo
job logo

Marketing Communications & Content Specialist USA

RINGANA · Roanoke, VA, USA ·

Job type:
Seasonal

Marketing Communications & Content Specialist USA For over 25 years, RINGANA has been breaking new ground in the cosmetics and nutritional supplements industry with our sustainable, vegan-based products. Freshness and effectiveness are our top priorities. We not only formulate a wide variety of award-winning items, we manufacture and distribute them as well. But we can’t do it all alone – we need dedicated, committed people like you!
Make a Difference As our Marketing Communications & Content Specialist , you will drive the communication strategy and execution for the US market. You will work closely with our global headquarters and local partners to ensure a consistent, premium brand experience across all communication channels while translating complex scientific topics into compelling consumer-facing stories.
This is a hands‑on individual contributor role with broad ownership across marketing communications, content strategy, and execution in support of the company's continued growth in the US market.
Scope/Responsibilities Marketing Communications & Campaign Management Develop and execute product and corporate marketing communication plans for the US market.
Create and manage editorial calendars across website, newsletter, social media, and PR channels.
Coordinate communication activities and campaigns with global headquarters and local stakeholders.
Ensure consistent, impactful, and brand‑aligned communication across all customer touchpoints.
Support product launches and seasonal campaigns through cross‑functional coordination and execution.
Content & Digital Experience Own and maintain website content and updates.
Manage content within CMS and newsletter platforms.
Ensure all content aligns with brand guidelines, communication objectives, and applicable US regulatory requirements.
Support continuous optimization of digital content performance.
Optimize website content for user engagement, GEO (Generative Engine Optimization), and conversion performance.
Public Relations & Media Relations Coordinate media inquiries and press opportunities.
Write and review press releases, media kits, and communication materials.
Support local press events and media activations.
Manage collaboration with local PR agencies in alignment with HQ.
Community Management & Analytics Monitor and engage with online communities across social media, review platforms, and other relevant digital channels, including Instagram, Trustpilot, and Google Reviews.
Analyze campaign and communication performance.
Track KPIs and provide actionable insights for continuous improvement.
Monitor brand sentiment and reputation in the market.
Qualifications & Profile Associate's or Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.
4+ years of experience in marketing communications, content marketing, public relations, or a related field.
Experience developing and executing multi‑channel communication campaigns.
Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging consumer‑facing content.
Experience managing website content and working with CMS and email marketing platforms.
Familiarity with social media management, community engagement, and digital analytics tools.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Ability to collaborate effectively with international teams and external partners.
Experience in the beauty, wellness, health, lifestyle, or consumer goods industry is considered a plus.
Fluent in English; German and/or Spanish is an advantage.
Self‑starter with a hands‑on mentality and the ability to thrive in a fast‑paced, entrepreneurial environment.
Why RINGANA? Opportunity to help build and shape a new US organization from the ground up
Broad and diverse role with high ownership and visibility from day one
International, collaborative, and entrepreneurial work environment
Fast‑paced startup atmosphere with room to grow and develop
High‑impact role requiring flexibility, initiative, and a hands‑on mindset

#J-18808-Ljbffr