Citi is seeking a VP of Marketing Effectiveness to lead measurement programs, develop analytics-driven insights, and enable optimization across marketing campaigns. You will partner with the Head of Data and Effectiveness and collaborate with brand, content, and sponsorship teams in a highly regulated financial services environment.
You will design and manage brand lift studies, ROI analyses, and dashboards, using Adobe Analytics and Sprinklr, to deliver clear insights and drive growth across
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VP, Marketing Analytics & ROI Optimization
Citigroup Inc · New York, NY, USA ·
- Job type:
- Full Time