Sr. Design & Content Specialist

Senior Design & Content Specialist This position executes the visual expression of the Pella and Pella Pro brands, shaping how the brand comes to life across every touchpoint. This role is responsible for elevating creative quality, driving design excellence, and ensuring a cohesive, premium aesthetic that differentiates Pella in the market.Morethan a designer, this position will impact image creation and broaden the core skill set of the existing agency.
By combining strong creative vision with hands‑on execution, the Senior Design & Content Specialist plays a critical role in building a brand that is both aspirational, performance-driven and premium.
Role Overview:
The Senior Design & Content Specialist is responsible for the concept, development, and execution of high-quality visual design and image generation across print, digital, environmental, and experiential channels. This role ensures that all creative work aligns with brand standards while pushing the quality and impact of Pella’s visual storytelling. In the initial year, the focus of this position will be to support the upgrade to a more premium website experience on Pella.com and other design and content assignments.
Working closely with the Creative Director and cross‑functional partners, this leader translates business objectives into compelling creative solutions that support brand growth, product storytelling, and customer engagement.
Key Responsibilities:
Design Execution & Visual Development
Design and execution of print and physical assets, including brochures, specification sheets, packaging, apparel, and tradeshow displays
Develop visually compelling creative that reflects Pella’s premium positioning and strengthens brand differentiation
Partner with the Creative Editor and broader team to explore and prototype new visual directions for Pella and affiliated brands
Image Rendering & Quality
Oversite of Pella.com’s image quality and generation of new visual content for the site
Editing, retouching, and color correction of photography to ensure accuracy and premium quality
Develop high-quality AI-generated imagery that meets strict brand and visual standards
Build foundational 3D rendering knowledge to effectively direct and collaborate with external rendering partners
Ensure all imagery—photography, CGI, and AI—is cohesive, realistic, and on-brand
Art Direction & Content Planning
Plan and direct on‑location photo and video shoots for Pella products
Identify, recommend, and manage external creative partners including photographers, videographers, and production teams
Collaborate with Pella’s branch network to secure compelling shoot locations that reflect real customer environments
Develop storyboards, shot lists, and art direction frameworks to guide production
Present creative concepts and direction to internal stakeholders with clarity and confidence
Cross‑functional Collaboration
Partner with Brand, Product Marketing, and Performance Marketing teams to deliver targeted, high-impact creative. Collaborate with the digital team to improve universal visual quality of Pella.com
Translate strategic objectives into compelling visual solutions that drive engagement and business results
Align across teams to ensure creative output supports both brand standards and performance goals
Team Leadership
Lead, mentor, and develop designers, providing clear creative direction, feedback, and coaching
Foster a culture of high standards, accountability, and continuous creative improvement
Elevate team capabilities and ensure consistency in execution across all projects
Brand Design & Standards
Partner with the Creative Director to define and evolve Pella’s visual identity and design system
Ensure consistent application of brand standards across all customer touchpoints
Establish and maintain governance processes that protect brand integrity as creative scales
Continuously push the quality, consistency, and innovation of visual execution
Impact & Expectations:
This role is critical to ensuring Pella shows up as a leader in the premium category. The Senior Design & Content Specialist elevates not only the quality of design, but the effectiveness of how the brand connects with customers—from inspiration through purchase. Every visual element should reinforce trust, craftsmanship, and performance.
Qualifications & Experience:
Required Experience
8+ years of experience in art direction, visual design, or creative leadership within an in‑house brand, agency, or related environment
Proven ability to concept and execute high-quality, multi-channel creative work across print, digital, and experiential platforms
Strong portfolio demonstrating premium-level design, art direction, and visual storytelling
Experience leading photo and video shoots, including concept development, planning, and on‑set direction
Demonstrated expertise in image retouching, color correction, and production-quality asset development
Experience managing or mentoring designers and contributing to team development
Proven ability to partner cross‑functionally with marketing, brand, and product teams to deliver business-impacting creative
Technical & Creative Capabilities
Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Strong understanding of layout, typography, color theory, and visual composition
Experience working with AI-generated imagery and emerging creative technologies
Familiarity with 3D rendering workflows and the ability to direct external CGI partners
High attention to detail with a commitment to delivering premium-quality outputs
Ability to balance creative vision with practicality, scalability, and brand consistency
Strong leadership presence with the ability to guide creative direction and influence outcomes
Excellent communication and presentation skills, with the ability to clearly articulate creative rationale to stakeholders
Experience building alignment across teams while maintaining high creative standards
Ability to manage multiple priorities and projects in a fast‑paced environment
Collaborative mindset with a focus on continuous improvement and creative excellence
Preferred Qualifications
Experience working within a premium, design‑forward, or lifestyle brand
Background in industries such as home improvement, building products, architecture, or interior design
Experience developing or evolving brand visual identity systems
Familiarity with production processes for print, retail environments, or tradeshow experiences
Experience managing external agencies, photographers, and production vendors
Education
Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field
Equivalent professional experience will also be considered

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