Enrollment Marketing and Campaign Strategist

Enrollment Marketing And Campaign StrategistThe Enrollment Marketing and Campaign Strategist leads the District's enrollment marketing strategy by developing compelling messaging, campaigns, and family-centered communication experiences that strengthen awareness, increase engagement, and support enrollment growth. This position uses audience insights, digital engagement strategies, and performance analytics to improve marketing effectiveness, enhance family experiences, and build public confidence in Des Moines Public Schools.Essential Functions:Serve as the district's lead strategist for enrollment marketing, ensuring campaigns, messaging, digital experiences, and promotional efforts are aligned to support district enrollment goals.Provide leadership, direction, coaching, supervision, and performance management for the Digital Content Creation position(s)Develop and lead strategic marketing and audience engagement campaigns, including planning, prioritization, and execution of district initiatives, while managing campaign calendars, timelines, and promotional schedules to ensure effective and timelyDevelop and apply marketing strategies using enrollment trends, demographic insights, audience research, and campaign analytics.Evaluate and improve the end-to-end enrollment and family communication experience from initial awareness through successful enrollment and the first day of school.Lead the development and implementation of multi-channel marketing and digital outreach efforts across district websites, social media, newsletters, email communications, video platforms, search, and digital advertising campaigns.Collaborate with schools, departments, and communications staff to identify, develop, and promote student-centered stories, district initiatives, and promotional opportunities aligned with district goalsDevelop and implement strategic messaging and write marketing, enrollment, and promotional content for campaigns across print, digital, social media, websites, email, advertising, and multimedia platforms.Monitor competitive education and enrollment trends, family preferences, and marketing strategies to identify opportunities that strengthen the district's market position and enrollment effortsMonitor emerging trends and best practices in enrollment marketing, digital engagement, website user experience, audience behavior, social media strategy, and public-sectorMaintain professional learning and growth through professional organizations, seminars, course work, and collaboration.Other duties, as assigned.