Senior Customer Lifecycle Marketing Manager

Job TitleSenior Customer Lifecycle Marketing Manager
Job DescriptionWe're looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market.

This role will focus specifically on upsell, cross-sell, adoption, and customer growth within Sage’s existing customer base, with an emphasis on enterprise and mid-market HCM opportunities across payroll, HR, workforce management, and adjacent solutions. You'll be responsible for defining priorities, launching targeted customer marketing campaigns, and delivering measurable pipeline and revenue impact through a modern, AI-enabled lifecycle marketing approach.

Working closely with Customer Success, Product Marketing, Product, Sales, and Value-Added Reseller (VAR) teams you'll ensure alignment from customer segmentation and opportunity identification through campaign execution, partner enablement, lead handoff, and revenue realization.

This is a senior IC, hands-on, outcome-oriented role focused on using data, AI, customer intelligence, and standardized frameworks to drive precision targeting, customer engagement, partner alignment, and measurable commercial impact.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) or our Austin office (405 Colorado Street)

Minimum Qualifications:
• At least 5+ years in B2B SaaS lifecycle, demand generation or growth marketing.
• Background owning programs and campaigns for an installed customer base across multi-channels (email, webinars, in-product engagement, events, digital and partner channels) tied to upsell, cross-sell, adoption, expansion pipeline, revenue, or customer growth goals.
• Working knowledge of B2B SaaS customer growth motions, including segmentation, lifecycle stages, adoption signals, sales handoff, customer success alignment, and expansion opportunities.
• Hands-on use of customer data, usage signals, behavioral insights, intent data, or account insights to identify and target high-propensity customer audiences.
• Proficiency with Salesforce, Power BI, customer data platforms, or similar reporting tools to optimize funnel performance, campaign impact, pipeline, or revenue outcomes.
• Proven ability to build relationships, influence and drive alignment with cross-functional teams (customer success, sales, product marketing, partner teams) and stakeholders to support customer growth.
• Strategic thinker with a customer-first mindset and passion for customer-led growth.
• Experience leveraging AI to drive efficiency, effectiveness and automate workflows.
Key Responsibilities• Develop and own the end-to-end customer expansion marketing strategy for HCM solutions across Sage’s customer base.
• Drive measurable upsell, cross-sell, and adoption pipeline through highly targeted, data-driven customer marketing programs
• Partner closely with Customer Success, Sales, PMM, Product, and VAR teams to align commercial priorities, customer journeys, and campaign execution
• Build and execute segmented ABM/ABX campaigns focused on high-propensity customer accounts, industries, personas, and lifecycle stages
• Leverage customer intelligence, usage data, intent signals, and behavioral insights to identify growth opportunities and optimize targeting strategies
• Review funnel metrics, expansion performance trends, and adoption indicators to identify gaps, forecast outcomes, and recommend optimizations
• Manage initiatives from ideation through launch and optimization, ensuring campaigns are delivered on time, within scope, and aligned to revenue objectives
• Develop scalable partner enablement and co-marketing motions with VARs to support customer expansion efforts across indirect channels
• Drive integrated lifecycle campaigns across email, webinars, in-product engagement, field marketing, digital channels, and partner ecosystems
• Own stakeholder management and communication through clarity, accountability, and consistent delivery
• Champion process optimization, operational rigor, and workflow standardization to strengthen and scale the customer marketing engine
• Conduct regular cross-functional check-ins to track progress, surface risks, resolve bottlenecks, and adapt plans as needed
• Serve as a strategic liaison across Customer Success, Product, PMM, Sales, and Partner teams to ensure cohesive execution of HCM growth initiatives within the broader customer lifecycle strategy

Benefits? We have plenty.
• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1
FunctionPerformance Marketing
CountryUnited States
Office LocationAtlanta;Austin
Work Place typeHybrid
AdvertWorking at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpncWe celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com. Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/