SEO Strategist

SEO / GEO / AEO StrategistWe're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You'll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.Roles + ResponsibilitiesSearch Strategy (SEO + GEO + AEO)Develop and execute integrated search strategies across: Traditional SEO (organic rankings, technical optimization)Generative Engine Optimization (visibility in AI-generated responses)Answer Engine Optimization (featured snippets, zero-click results)Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platformsMonitor and adapt to changes in search behavior, SERP features, and AI interfacesContent Strategy & DevelopmentOwn the content roadmap aligned to business goals, search demand, and user intentBuild topic clusters, entity-driven content, and semantic strategiesPartner with writers, designers, and subject matter experts to produce high-quality, authoritative contentOptimize existing content for performance across both traditional and AI-driven search environmentsPerformance & AnalyticsDefine KPIs across rankings, traffic, conversions, and AI visibilityAnalyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility toolsTranslate data into actionable insights and ongoing optimization plansTechnical & On-Page OptimizationCollaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)Implement structured data and entity markup to improve machine understanding and AI surfacingEnsure content is optimized for readability, extraction, and summarization by AI systemsCross-Channel CollaborationWork closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impactSupport integrated campaigns where organic, paid, and AI visibility work togetherRequirements3–7+ years of experience in SEO, content strategy, or organic growthStrong understanding of: Technical SEO fundamentalsContent strategy and keyword/intent mappingEvolving search landscape (AI search, zero-click behavior, entity-based search)Experience creating or managing high-performing content programsFamiliarity with structured data, schema, and semantic SEO principlesAnalytical mindset with the ability to tie work to business outcomesClear communicator who can translate complex search concepts into actionable plansBonus PointsExperience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)Background in B2B, lead generation, or performance marketing environmentsExperience with CRO or conversion-focused contentFamiliarity with APIs, automation, or programmatic SEO approaches