Product Marketing Manager

Product Marketing ManagerWe're looking for a curious, proactive Product Marketing Manager who is both an owner and a doer. You'll lead product launches, competitive intelligence, market insight, and sales enablement across Mariana Tek and Momence – two high-growth products within our boutique fitness portfolio.You'll join an established product marketing function with proven processes, strong cross-functional partnerships, and support from a broader marketing organization. You won't need to build the function from scratch. Instead, you'll take ownership of your work, apply the existing foundation, and continually find ways to make it more effective.This is a highly cross-functional and hands-on role. You'll manage the process behind complex launches, coordinate teams across Product, Sales, Customer Experience, and Marketing, and personally create the work that brings those launches to market. That could mean building a launch plan, writing launch communications, creating a competitive battlecard, training the sales team, or using AI to develop a tool or workflow that helps our teams work more effectively.We're looking for someone who asks thoughtful questions, sees opportunities to improve the work, and takes initiative to make those improvements happen. You'll have access to strong processes, experienced partners, and broad organizational support, but you'll also have the ownership and autonomy to make the work your own.What you'll doProduct launches & go-to-marketLead end-to-end go-to-market planning and execution for new products, features, and portfolio initiativesDefine launch goals, target audiences, launch tier, milestones, channels, enablement requirements, and measures of successDevelop the core value proposition and launch messaging needed to clearly communicate what is launching, who it is for, and why it mattersBuild and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and DevelopmentIdentify launch risks and dependencies, drive decisions, and keep stakeholders aligned from planning through post-launch follow-upMeasure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch executionMarket & customer insightBuild a strong understanding of boutique fitness operators, buyers, customer segments, market dynamics, and category trendsGather insights through customer conversations, sales calls, win/loss feedback, product-usage data, market research, and collaboration with customer-facing teamsIdentify changing customer needs, buying triggers, objections, and market opportunities that should influence product and go-to-market decisionsSynthesize research into clear, actionable recommendations for Product, Sales, Marketing, and Customer SuccessDevelop regular market and customer insight updates that help teams understand what is changing and what it means for the businessBring market and frontline insights into roadmap, commercialization, campaign, and portfolio-planning conversationsCompetitive intelligenceOwn competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motionsSynthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activityTurn competitive intelligence into timely, actionable guidance that helps teams differentiate confidently and respond to objectionsMaintain competitive resources and establish a practical cadence for sharing market changes with Product and go-to-market teamsSales enablementCreate and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proofPlan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teamsPartner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is neededTranslate market, customer, product, and competitive insights into clear guidance that Sales can use in live prospect conversationsCross-functional partnershipServe as a product marketing partner to Product leaders and product managers from early launch planning through commercialization and optimizationPartner with Sales and RevOps to ensure teams have the knowledge, tools, and competitive confidence required to winCollaborate with Demand Generation and Content to translate launch and market insights into effective campaigns and buyer-facing assetsPartner with Customer Marketing and Customer Success on launch communications, adoption programs, upsell opportunities, and customer proofQualificationsWhat you bring4–6 years of experience in product marketing, competitive intelligence, sales enablement, market research, or a related B2B SaaS roleDemonstrated experience leading go-to-market launches for products or featuresStrong experience gathering customer, market, and competitive insights and turning them into actionable recommendationsA track record of creating sales enablement that improves team readiness, confidence, and consistencyThe ability to understand complex products and translate them into practical guidance for customer-facing teamsStrong facilitation and presentation skills, with experience leading training or enablement sessionsExcellent project management and communication skills, with the ability to manage multiple products, launches, and prioritiesComfort partnering directly with Product leaders, sales teams, executives, and other cross-functional stakeholdersA data-informed mindset and the ability to evaluate launch, enablement, and go-to-market performanceNice to haveExperience in vertical SaaS, boutique fitness, wellness, payments, or multi-location business softwareExperience supporting a portfolio of products with different audiences, competitors, and go-to-market motionsFamiliarity with tools such as Gong, Guru, Salesforce, Salesloft, Intercom, or similar platformsWhy this role mattersWinning in boutique fitness requires more than launching strong products. We need to understand where the market is going, how customer needs are changing, what competitors are doing, and what our teams need to sell effectively.This role connects those pieces – bringing products to market, translating insight into action, and ensuring our teams have the knowledge and tools to compete and win.The average base salary pay range for this position is $92,000 to $120,000. May be considered for a discretionary bonus. This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. #LI-RemoteAdditional InformationValues and Life at XplorOur five core values guide us from how we hire and recognize our team members to how we interact with our customers day to day:Find a better wayDo the right thingSay it straightWin togetherOwn the outcomeIf these values sound like you, and describe people you want to work with, you will thrive at Xplor.As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.Some of our perks and benefits are:Paid Parental Leave benefit programs#GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local communityOngoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship ProgramAccess to free mental health supportFlexible working arrangementsReady to apply?To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.More about usMore than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47