Director, Impact Brand Marketing

Better Banking Interactions, Deeper Community Impact
In 2011, growth consultants Dan Michaeli and Justin DiPietro observed a Fortune 50 retailer's exceptional in-person customer service and asked themselves a key question: "How can we replicate that standout service experience online?"

Their inquiry sparked the creation of Glia, a company dedicated to reshaping how financial institutions interact with their customers and members.

Fifteen years later, Glia is the industry leader in banking AI. What started as a passion for customer service technology has grown into a commitment to bettering the communities our clients serve. Beyond innovative technology, Glia prioritizes its teams in the US and Europe, fostering a culture of dedication, open communication, and strong values, including DEI, to support their AI service vision.

Industry-leading expertise. Extraordinary curiosity. Uncommonly great partnership. If this sounds like you, you belong with Glia.

Director, Impact Brand Marketing
Location
Employment Type
Full time

Department
Marketing

About Glia

Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs.

Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital–from front office to back office–resulting in decreased operational costs and the Universal Banker model.

Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. More information about Glia can be found at glia.com .

Reports to: SVP, Impact Marketing

About the Role

Glia is the leader in banking AI. More than 700 banks and credit unions use our platform to automate interactions, empower frontline teams, and serve their communities better. The brand that carries that story is now a team sport spanning design, content, web, and customer advocacy. This role unifies them.

As Director, Impact Brand Marketing, you will own how Glia looks, sounds, and shows up everywhere a customer, prospect, analyst, or candidate encounters us. You will lead four functions as one creative engine: the Design team that produces our visual identity, the Content team that drives our editorial voice and thought leadership, the Web team that runs Glia.com as our storytelling and conversion engine, and the Customer Advocacy team that turns 700+ customers into our most credible channel. You will set the strategy, build the operating rhythm, and be accountable for a brand that earns attention in a market crowded with AI claims.

This is a player-coach role. You will spend some of your time leading, prioritizing, and developing people & projects, and some of it in the work itself: shaping a brand campaign concept, pressure-testing a narrative, or rewriting a headline that isn't landing.

Core Focus Areas

Brand Strategy & Identity

Define and evolve Glia's brand strategy, visual identity, and verbal identity as the company scales its leadership in banking AI.

Own brand architecture and naming governance across a growing product portfolio, keeping usage consistent from sales decks to the website to analyst briefings.

Maintain and enforce brand guidelines, and make them easy for the whole company to use.

Act as the final creative quality bar for high-visibility work: launches, events, executive platforms, and category campaigns.

Design

Drive Glia’s design efforts, ensuring our visual output continues to evolve in a way that reflects our leadership in the banking AI space.

Provide design support to Glia as a whole, ensuring our design helps teams feel a part of a bigger mission, that is consistent with how we represent ourselves externally.

Coordinate and assign budget to contractors who will help to scale our in-house design team.

Content & Editorial

Set the content strategy for internal and agency teams: the themes, formats, and channels that establish Glia's point of view with bank and credit union leaders.

Ensure editorial output ladders to business goals, from awareness and category leadership through pipeline influence.

Partner with Communications and Product Marketing so campaigns, launches, and press moments speak with one voice.

Web

Own Glia.com as the brand's front door and the marketing team's highest-leverage conversion asset.

Set priorities across brand expression, campaign pages, SEO/AEO performance, and conversion optimization, and hold the roadmap to measurable outcomes.

Customer Advocacy

Direct the advocacy program: case studies, references, community programs, and customer awards that make Glia's results tangible.

Connect advocacy output to the moments it matters most: sales cycles, renewals, analyst evaluations, and events.

Lead and develop the managers of Design, Content, Web, and Customer Advocacy, including goal setting, performance reviews, career development, and hiring plans.

Build one operating rhythm across the four teams: shared planning, shared intake and prioritization in Asana, and clear service-level expectations for internal partners.

Decide what is built in-house versus with agencies and freelancers, and manage those external relationships and budgets.

Champion generative AI in the creative workflow, raising output and quality without flattening the brand's distinctiveness.

Measurement & Operations

Define the scorecard for brand: awareness, share of voice, web performance, content engagement, advocacy coverage, and creative throughput.

Report results and learnings to marketing leadership on a regular cadence, and adjust investment based on what the data shows.

Requirements: Must-Haves

10+ years in brand, creative, or content marketing, including 5+ years managing teams, with experience managing managers.

Track record leading multi-disciplinary creative organizations (design, content, web, or advocacy in some combination) in B2B SaaS or enterprise technology.

Proven ability to build and evolve a brand through category creation or repositioning, with work you can show and results you can explain.

Strong editorial judgment and a high creative bar; you can give precise, actionable feedback on design and copy alike.

Experience managing agencies, budgets, and in-house/out-of-house tradeoffs.

Data fluency: comfortable using web analytics, engagement data, and pipeline influence to steer creative investment.

Experience leading distributed teams across time zones.

Communication skills and English language proficiency and a collaborative, proactive mindset.

Strongly Preferred

Fintech, banking, or other regulated-industry experience.

Proven prowess using AI in brand, creative, and content functions to drive productivity and efficiency.

Hands-on familiarity with the modern creative stack: Figma, Webflow, Asana, and generative AI tools in production workflows.

Experience with customer marketing or advocacy programs.

Comfort supporting executive communications and analyst relations moments.

Comfort adapting web content for both human readability and machine interpretation .

Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

Core Values

Set the Pace With Glia
Don't just keep pace. Set it. Our PACE values reflect the Glianeers who continuously propel us forward.

Proactive
Think ahead, act now. We anticipate needs and take ownership to drive results.

Adaptable
Embrace change as fuel for growth. We pivot quickly and stay resilient.

Curious
Master our craft and relentlessly seek new knowledge. We ask "why" to understand "what."

Deliver high-quality work with urgency and impact. We build it, we run it, we own it.

Hear From Glianeers

Our People Make the Difference
"My favorite thing about Glia is the difference that we're making in people's lives. We're positively impacting employees of financial organizations with reduced stress, better service, and an opportunity to focus on giving back and educating.”
Benefits That Power The Best
Glia employees go above and beyond, so we’ve created benefits packages that do the same.

Top-Rated Company Culture

Referral Bonus

Team & Company-Wide Events

Workforce Across 10 Countries

*Additional benefits available specific to location—ask our Talent Team during your interview process.

Glia Company Culture

Why Glianeers Love Glia
Our people love working here—but don’t just take our word for it. Here’s what Glianeers say about working at Glia.

89% of employees at Glia

say it is a great place to work compared to 57% of employees at a typical U.S.-based company.

Welcoming Culture

99% feel welcome when they join Glia.

69%

Empowered Teams

95% believe Glianeers are entrusted with real responsibility.

66%

94% say management is competent at running the business.

65%

Ethics in Action

93% believe management is honest and ethical in its business practices.

65%

Keep Up With Glia
Learn about work, culture, and life at Glia from the people who work here.

#J-18808-Ljbffr