Social Media Specialist

About Us
SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

ABOUT THE ROLE
SharkNinjais looking for a Social MediaSpecialistwho thrives in a fast-paced, culture-driven environment and canoperatefluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role:you’llbe the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.

You’llwork closely with brand leads and a senior social manager to execute content calendars,monitortrends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, andmaintainingthe day-to-day relationships that keep our creator ecosystem running.

Fully fluent in Spanish and English, with genuine cultural fluency in LATAM markets — this role supports our Spanish-language LATAM social presence, and you'll be writing copy, managing community, and reviewing creator content in Spanish daily.

WHAT YOU’LL DO
Content Calendar & Publishing

Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts

Schedule and publish approved posts on time across all three brand handles

Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively

Pull weekly performance snapshots per brand and share with the team

Influencer Operations & Content Approval

Serve as the day-to-day point of contact foragencies,creatorsand influencers across all three brands

Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing

Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule

Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports

Manage influencer seedinglogisticsend-to-end: product allocation, shipping, confirmation, and follow-up

Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes

Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification

Trend Monitoring & Ideation

Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand

Flagtimelyopportunities to brand leads and draft reactive content briefs for quick-turn execution

Maintaina living trend log the broader team can pull from across brands

Concept UGC prompts and seed ideas that support influencer activations and organic storytelling

Community Management & Engagement

Own Spanish-language community management and content adaptation for LATAM, ensuring copy, trends, and creator content are culturally resonant rather than directly translated

Manage comments, DMs, and brand tags in each brand’s distinct voice

Monitor UGC and surface reshare or seeding opportunities in real time

Escalate issues, spikes in sentiment, or viral moments to the senior leadimmediately

Helpmaintainand evolve a brand voice guide for each of the three brands

Cross-Brand Coordination Support

Track asset status and ensure on-time delivery per platform and campaign

Compile monthly performance recap decks with key learnings per brand for stakeholder review

Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy

WHAT WE’RE LOOKING FOR

3-5years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered

Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking

Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data

Native TikTok fluency — you understand the platform from the inside, not just as a marketer

Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance

Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously

Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)

Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you

CPG or consumer brand experience preferred; agency background equally welcome

Bilingual (English/Spanish), particularly for Spanish speaking LATAM support

Salary is mediated by experience.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$67,500 — $82,500 USD

Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.

Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions , please refer to this Candidate Privacy Notice.

For candidates based in China , please refer to this Candidate Privacy Notice.

For candidates based in Vietnam , please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture ataccommodations@sharkninja.com

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