Social Media Manager

TRACE is the first presale marketplace. On TRACE, you can list something before buying it and receive bids from people who want to buy or rent it from you next. Instead of hoping you can resell something later, you can see demand before you check out.

Since our early beta we raised a $3 million seed round led by Serena Ventures and are building the team that will turn presale into a category.

You’ll be TRACE’s

first full-time social hire .

Your job is to create content people want to watch, build a community people want to participate in, and turn social attention into marketplace activity.

What you’ll build
You’ll own TRACE’s organic presence across TikTok and Instagram.

This is a hands-on role. You’ll take ideas from concept through filming, editing, writing, publishing, and learning from what happens next. You should want to make the work yourself—not just manage a calendar or an agency.

You will:

Create original short-form content for TikTok and Instagram

Make presale understandable within seconds without overexplaining it

Turn products, prices, shopping decisions, user behavior, and cultural moments into compelling stories

Build recurring formats and a voice people recognize as TRACE

Turn comments and DMs into relationships, content ideas, and product insight

Collaborate with founders and creators on concepts, content, and production

Track what drives signups, listings, bids, referrals, and creator interest

Social at TRACE isn’t just a brand channel. It’s part of how we find the right users, understand shopping behavior, surface product demand, and build the marketplace.

You’ll work closely with both founders and have a meaningful role in shaping how TRACE enters culture.

This might be you

You’ve personally made excellent social content and can show us the work

You understand TikTok and Instagram as cultures, not just distribution channels

You can take a rough idea through concepting, filming, editing, writing, and publishing

You’re deeply interested in fashion, shopping behavior, creators, and internet culture

You have strong creative judgment and can move quickly without losing the details

You’re curious about performance data and willing to change your approach based on what you learn

You’re comfortable working closely with founders in an early-stage environment

You’ll typically have

2–4 years of relevant experience

across social media, content creation, community, or brand marketing. That experience might come from a consumer brand, startup, agency, publication, creator role, or your own channels.

Exceptional work and creative judgment matter more to us than the number of years on your resume.

What success looks like
Six months from now:

People quickly understand TRACE and why it matters

TRACE has a recognizable voice, a sustainable publishing rhythm, and several repeatable formats

TikTok and Instagram are becoming active communities, not passive audiences

Social is generating qualified users, creators, product demand, and marketplace activity

We care about reach and audience growth, but follower count isn’t the job. Social should help build the marketplace.

The details
This is a full-time, New York City-based role requiring regular in-person collaboration, content capture, and event coverage.

The anticipated base salary is

$75,000–$95,000 , depending on experience, skills, and demonstrated work. The role also includes

equity and benefits .

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