Degree Wellness® is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.
Position Overview
Degree Wellness is in the midst of an exciting national franchise expansion. We are seeking an energetic, organized, and goal-oriented Head of Local Marketing to lead grassroots marketing across our growing franchise system.
This role will support both open studios and new locations throughout presales and opening. You will work directly with franchisees and studio teams to develop local marketing plans, identify partnerships and outreach opportunities, prepare for events, and improve lead conversion. Franchisees and their teams will execute these efforts locally, while you provide the strategy, tools, coaching, and accountability needed to drive consistent results.
This is a hands‑on leadership role for someone who can set strategy, build scalable systems, and coach franchisees. The position is based in Jacksonville and requires approximately 20% travel to provide in-person training and hands‑on support as franchisees put their local marketing plans into action.
Responsibilities
- Develop and continuously improve Degree Wellness’ grassroots and local marketing strategy.
- Work directly with franchisees to create market‑specific plans that drive traffic, lead generation, and membership growth.
- Help franchisees identify community partnerships, events, tabling opportunities, corporate outreach, and other local initiatives.
- Provide franchisees with the tools, training, coaching, and accountability needed to execute their plans consistently.
- Own the grassroots marketing component of the Presales process, equipping and coaching franchisees to execute campaigns that meet or exceed membership targets by grand opening.
- Travel to select markets to provide hands‑on training and work alongside franchisees as they implement local marketing efforts.
- Develop playbooks, outreach templates, event guides, scripts, and other scalable resources.
- Track activity and results, identify what is working, and help franchisees refine their approach.
- Share successful strategies and best practices across the franchise system via webinars and office hours.
- Collaborate with the corporate Marketing and Operations teams to align local efforts with broader brand initiatives.
Required Qualifications
- 3+ years of experience in event planning, grassroots marketing, local marketing, community engagement, or a related role.
- Strong communication, coaching, relationship-building, and project‑management skills.
- Highly organized, results-oriented, and comfortable holding others accountable.
- Ability to work on‑site at our downtown Jacksonville headquarters and travel approximately 20% to support franchisees nationwide.
Preferred Qualifications:
- B2B sales/marketing experience
- Experience working with franchisees or multi‑unit businesses
- Familiarity with local event marketing, partnerships, and corporate wellness outreach