Senior Performance Marketing Manager

Sr. Performance Marketing Manager

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
This position is 100% remote and is not required to come into the office.
Overview

The Sr. Performance Marketing Manager will own all aspects of both in-house and agency-executed Programmatic campaigns

from strategy and planning through execution, measurement, and executive reporting. You will plan and execute Programmatic media campaigns across multiple platforms (e.g. Google Ads, The Trade Desk), independently developing media strategy, creative briefs, and a testing roadmap grounded in data. You will serve as the internal subject matter expert for Programmatic, driving a multi-quarter channel roadmap and representing the channel confidently to cross-functional partners and senior leadership. This role requires a proactive, strategic operator who can manage complex workstreams, communicate with clarity at all levels of the organization, and leverage AI and automation to increase speed and analytical rigor.
You Will

Campaign Planning & Execution

Plan and execute paid acquisition campaigns across all Programmatic channels (Display, Video, CTV, Native, Audio, etc.) on platforms including Google Ads, The Trade Desk, and others, with full accountability for CPA and ROAS goals

Manage a combination of in-house executions, agency-led campaigns, and Direct IO partnerships

Ensure campaigns are set up for successful execution end-to-end

including tagging, creative briefs, measurement frameworks, and QA

Strategy & Channel Ownership

Independently develop and own the Programmatic channel roadmap, translating business objectives into a prioritized, quarter-over-quarter plan

Identify whitespace opportunities, make investment recommendations, and proactively bring forward strategic proposals

without waiting to be asked

Stay current on industry trends, emerging platforms, and best practices; bring a point of view on where Programmatic is going and how LegalZoom should respond

Testing & Optimization

Prioritize and execute a continuous testing calendar across audiences, creatives, placements, and partners to generate actionable insights and improve performance

Build, monitor, and report on all relevant KPIs (sessions, engagement, conversions, revenue, CPA, ROAS), using data-driven insights to optimize campaigns and make strategic recommendations

Demonstrate deep understanding of advanced attribution models

including multi-touch attribution (MTA) and marketing mix modeling (MMM)

and apply that knowledge to campaign measurement strategy and investment decisions

Design and interpret incrementality tests (e.g. geo holdouts, conversion lift studies) to validate channel impact and inform budget allocation beyond last-touch signals

Leverage brand lift studies to measure awareness and consideration impact of upper-funnel Programmatic investments, connecting brand signals to performance outcomes

Partner with Data Science and Analytics teams to advance MTA, MMM, incrementality, and brand lift capabilities at scale

Stakeholder Communication & Reporting

Own reporting cadences for Programmatic performance

preparing clear, executive-ready updates that translate data into narrative, highlight business impact, and surface decisions that require leadership input

Communicate proactively and confidently with senior stakeholders, both in written updates and verbal presentations; tailor communication style and altitude to the audience

Maintain and evolve reporting templates with insights across campaign, tactic, audience, and inventory dimensions

Project Management & Cross-Functional Execution

Manage multiple concurrent workstreams with rigor

tracking milestones, flagging risks early, and holding yourself and partners accountable to deadlines

Drive cross-functional initiatives with Creative, Data Science, Product Marketing, Dev, and other Growth Marketing teams; own your part of collaborative projects from briefing through delivery

Proactively identify blockers and dependencies before they become problems; surface solutions, not just issues

AI & Marketing Technology

Actively leverage AI tools (e.g. Claude, ChatGPT, platform-native AI features) to accelerate analysis, improve creative iteration, and automate repeatable workflows

Evaluate, pilot, and advocate for new AI-enabled capabilities within the Programmatic stack; help build team fluency by sharing what works

Drive martech best practices including trafficking workflows, data and API integrations, and platform-specific tagging requirements

You Have

7-9+ years of hands-on Performance Marketing experience, with a track record of owning channel strategy

not just executing against it

Recent hands-on-keys experience with Google Ads (Display and YouTube) and The Trade Desk required; experience on additional DSPs and Paid Social platforms (Meta, TikTok, Reddit, LinkedIn) preferred

Demonstrated ability to independently build and communicate a multi-quarter channel roadmap to senior stakeholders

including written briefs, executive presentations, and performance narratives

Strong project management skills: experience managing complex, multi-workstream projects with clear milestones, stakeholder accountability, and on-time delivery

Excellent written and verbal communication skills; proven ability to present performance results and strategic recommendations to senior leadership clearly and with confidence

A proactive operating style

you identify gaps, raise opportunities, and move work forward without waiting for direction

Hands-on experience using AI tools (generative AI, automation, platform-native AI features) to improve marketing output and efficiency; interest in building new AI-enabled workflows

Deep technical command of programmatic buying: trafficking, tagging, API integrations, attribution, platform nuances

Understanding of advanced attribution models (MTA, MMM), incrementality testing methodologies, and brand lift studies; experience partnering with Analytics teams to advance these capabilities preferred

Advanced Excel and data analysis skills; strong QA instincts and bias for accuracy

Bias for action, strong problem-solving skills, and the ability to manage competing priorities without losing quality or momentum

LegalZoom is a remote-first company, and the national range for this role is $124,000 to $155,000. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Plus other wellness benefits to include:

Fertility

Mental Health

One Medical

Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal