Senior Marketplace Advertising Manager

Senior Marketplace Advertising ManagerThe Senior Marketplace Advertising Manager is responsible for the day-to-day management of the advertising spend for Amazon, Walmart, and TikTok Shop. They will be responsible for driving efficiency on current spending and building out product launch campaigns for new products. They will be responsible for executing on the budget and forecast of advertising dollars. They will run reports on and analysis of historical data on a campaign and keyword level. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. The ideal candidate will have a deep understanding of the Amazon advertising platform and brings a strong analytical background.Key ResponsibilitiesOwn and operate advertising portfolios across key marketplaces, executing strategy and establishing systems to hit KPI's consistently.Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.Define and track advertising relevancy metrics to assess performance and identify areas for optimization.Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.Perform other duties as assigned.QualificationsEducation and ExperienceBachelor's degree in digital, business, marketing, or finance (with a bias to analysis) preferred.5+ years of experience of the Amazon.com seller platform or digital advertising experience.Experience navigating and using PPC software; preferably Scale Insights or similar.Experience with analytics and running reports that are shared with key stakeholders.Experience with planning, budgeting, and executing advertising strategy for product launches.Knowledge, Skills and AbilitiesStrong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.Advanced Excel Skills – create formulas, pivot tables, charts and graphs.Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.Familiarity with Scale Insights is preferred.Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.Strong Analytical Skills with the ability to interpret data and make data-driven decisions.Physical/Work Environment/ExpectationsOperate in a professional office environmentConstantly use work-related equipmentTo use hands and fingers to handle or feel objects, tools, or controlsOccasionally lift and/or move up to 25 poundsTo sit for long periods of time (up to 10 hours per day)To lift files, open filing cabinets and bend or stand as necessaryAbility to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demandsNote: This job description is not totally inclusive, nor it is designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.