Sr. Digital Strategist (809853)

Senior Digital StrategistSirius Staffing is seeking an experienced Senior Digital Strategist to lead high-impact digital customer experience initiatives for our client in Detroit, MI. This is a hybrid role, will have to be onsite at least 1 day per week in Detroit, MI. This role will be responsible for shaping and executing customer-focused digital strategies across websites, applications, and integrated customer journeys. The ideal candidate brings a strong combination of digital strategy, customer experience, analytics, project leadership, and cross-functional stakeholder management. You will partner with teams across customer experience, marketing, communications, technology, product, analytics, UX, creative, and operations to translate customer and business needs into effective digital solutions.Key ResponsibilitiesLead external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.Define incoming digital projects with clear objectives, scope, success metrics, timelines, resource requirements, and budgets.Develop and execute customer-focused digital strategies designed to increase engagement, adoption, and measurable business outcomes.Drive strategic planning across digital channels, including websites, applications, digital content, and integrated customer journeys.Identify customer needs, behaviors, motivations, and pain points and translate those insights into improved digital experiences.Leverage customer research, analytics, feedback, and performance data to identify opportunities and make strategic recommendations.Support customer journey mapping, service design, and digital experience optimization across customer touchpoints.Partner with UX, content strategy, creative, development, analytics, and technology teams to deliver cohesive digital experiences.Manage and coordinate external agencies, contractors, consultants, and other professional resources supporting digital initiatives.Partner with project managers and delivery teams on prioritization, workflow management, resource planning, and execution.Build strong relationships with stakeholders across business units and serve as a strategic partner for digital initiatives.Lead project status reviews, stakeholder communications, and performance reporting.Champion continuous improvement through testing, measurement, optimization, and digital experience best practices.Use innovative and customer-centered approaches to solve complex business challenges and identify new digital engagement opportunities.Required QualificationsBachelor's degree required.10+ years of experience in digital strategy, digital marketing, digital communications, user experience, customer experience, or a related discipline.Demonstrated experience leading both business and technology-focused digital initiatives.Proven experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable results.Experience managing complex, cross-functional projects with multiple stakeholders.Strong project management, organizational, and prioritization skills.Ability to manage multiple initiatives simultaneously and successfully navigate ambiguity and changing priorities.Strong analytical and problem-solving skills with the ability to translate data and customer insights into actionable recommendations.Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.Strong communication and stakeholder management skills with the ability to influence across teams and levels of an organization.Preferred QualificationsBachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.Experience with customer journey mapping and service design.Experience working closely with UX, content, creative, development, product, and analytics teams.Experience within the energy, utilities, or another highly regulated industry is a plus.Sirius Staffing is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.