Social Media Coordinator (Part-Time)

Location: In-person, Severna Park & Annapolis Schedule: Part-time, fixed weekly schedule (average 10–15 hours/week) Compensation: Hourly, based on experience Reports to: Marketing Manager Hiring timeline: Open until filled (looking to hire ASAP)

What This Role Does

This role owns day-to-day social media execution for The Cottage. You’ll plan, create, schedule, and manage content across our social platforms, while actively engaging with our community and growing our audience.

You will need to understand our core customer and create content that speaks directly to her.

Responsibilities
Social Media Execution

Execute the overall social media strategy

Plan and research content ideas based on season, events, and product launches

Create and schedule reels and static posts

Write captions that align with our brand voice

Keep digital profiles updated (events, seasonal changes, promotions)

Community Management

Monitor and respond to comments and messages

Engage with followers consistently

Reach out for local collaborations and partnerships

Identify opportunities to increase engagement and visibility

Growth & Performance

Own social media growth

Suggest ideas to improve reach and performance

Time Commitment
Average 10–15 hours per week

Hours may increase during peak seasons, especially October–December

What We’re Looking For

Strong understanding of Instagram, Facebook, Pinterest & TikTok

Comfortable on video and behind the camera

Creative, organized, and self-motivated

Understands trends but knows how to adapt them to our brand

Detail-oriented and responsive

Comfortable engaging directly with customers online

Brings ideas, not just execution

Experience & Skills

Experience managing social media for a brand or business

Comfortable creating reels and short-form video content

Basic graphic skills (Canva or similar)

Retail, fashion, or lifestyle brand experience is a bonus

Equipment provided

Part-time role with opportunity to grow into a full-time position

Hands-on role inside a fast-paced retail brand

Examples of social media accounts you’ve managed (or sample work)

Hourly pay expectation (or range)

Short responses (2–3 sentences each) to the following:

What interests you most about this role?
What would you do to grow The Cottage’s social media presence?
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