Senior Media Planner

Dalton is seeking an experienced Senior Media Planner to join our Media team in either Atlanta or Jacksonville. This role is ideal for a strategic, curious and collaborative media professional who knows how to turn audience insights, data and business objectives into smart, effective media plans.
As a Senior Media Planner, you will play a key role in cross-channel media planning, strategy, implementation and campaign management while maximizing performance for our clients’ business.
What you'll be doing in the role: Develop and implement effective media strategies aligned with clients’ business objectives
Hands on with research, strategy, planning, buying, campaign execution, implementation and optimizations
Collaborate with internal teams, including account management, creative and web development, to implement media recommendations
Stay abreast of industry trends, digital marketing technologies and developments to implement cutting-edge strategies
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
Maintain good rapport with sales representatives and vendors.
Explore media alternatives and be creative in recommending media solutions
Deliver POVs/position papers on key client issues and/or client opportunities
Responsible for management of media estimates, insertion orders, billing, and reconciliation
What you’ll bring to the role: 5+ years of media planning experience, preferably within an advertising or media agency
Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Analytical skills to interpret and act on data insights for optimizing campaigns
Interpersonal skills for collaborating with internal teams and engaging with clients
Proficiency in utilizing media planning tools and software
Experience in advertising, marketing, or a related field is preferred
Nice to haves: Digital media planning, campaign execution and management of Google Ads (includes paid search, YouTube, Pmax, Demand Gen, GDN, etc.) Meta, LinkedIn, TikTok, display/video, etc.
Experience in web site tagging and Google Tag Manager
Knowledge of Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)
Agency offerings: Including but not limited to:
Flex PTO, flexible work schedule with remote work one day per week (4 days in office, 1 day remote)
Dog-friendly office!
Paid cell phone service + discounted new phone
Subsidized covered parking
10 paid holidays plus remote the week between Christmas and New Year’s
401k plan with company match
Parental leave for primary and non-primary caregivers
HSA option (only w/ High-Deductible medical plan); Health care flex spending option
Employer-paid life, voluntary AD&D & disability insurance
A fun, fast-paced, and collaborative work environment
It is the Agency’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by law.

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