Brand Activations Manager

Company Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

Job Description

The

Brand Activations Manager

leads the execution of brand activations and consumer-facing events that drive engagement and build brand awareness. This role understands how activations contribute to sales and marketing goals, advance company initiatives, and deliver premium, memorable experiences. The Manager partners cross-functionally and externally to ensure activations are thoughtfully planned, flawlessly executed, and effectively recapped.

Your Impact and Responsibilities:

Manage the execution of brand activations and marketing events to meet brand, marketing, and business objectives

Develop and present thoughtful activation proposals, outlining opportunities, brand integrations, and key considerations

Identify, evaluate, negotiate, and secure talent, sponsorships, and partnerships aligned with brand tone and goals

Manage long-term sponsorship relationships, ensuring deliverables are met and identifying opportunities to enhance partnerships

Conduct research and outreach for venues, vendors, and talent; evaluate incoming sponsorship and partnership inquiries

Create and distribute comprehensive activation plans, including timelines, logistics, deliverables, and contingency planning

Project manage cross-functional partners and vendors to ensure seamless execution and adherence to brand standards

Own on-site execution, including logistics, setup, entertainment, gifting, and partner coordination

Monitor pop culture and industry trends to identify timely and relevant activation opportunities

Track budgets, manage invoices, and lead post-event reporting to capture results, learnings, and recommendations

Travel Requirements:

Up to 50% travel to support activations and events

Qualifications

3-5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)

Bachelor's degree in marketing or related field

Strong project management skills with hands-on experience executing live events

Experience working with talent, sponsorships, and contract negotiations

High detail-oriented with the ability to manage multiple priorities and shifting timelines

Excellent interpersonal, written, and verbal communication skills

Ability to thrive in a fast-paced environment and engage with diverse stakeholders

Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word

Flexibility to work non-standards hours, including evenings, weekends, and holidays as needed

Preferred Qualifications:

Experience in campaign planning, event strategy, or integrated marketing activations

Additional Information

All your information will be kept confidential according to EEO guidelines.

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