Marketing Web Production Manager, Berxi

Marketing Web Production Manager

Berxi (Berxi.com) is a fast-growing e-commerce start-up within Berkshire Hathaway Specialty Insurance. We set out to build a modern, customer-focused, digital platform to help professionals and small businesses buy and manage insurance smarter and faster – all of which saves them time and money. BHSI has an exciting opportunity for a hands-on Marketing Web Production Manager at Berxi who can both execute and improve our client-facing WordPress experience, Berxi.com, which drives the majority of our business. This is an execution-focused role for someone who can build, troubleshoot, and optimize pages directly. You're not expected to be a developer, but you are expected to handle simple CMS fixes and partner with our web development agency to scope more complex needs.
You will own page production and performance across the marketing website, translating strategy into high-quality, conversion-oriented experiences throughout the customer journey. You'll work within an established system but are expected to challenge it by identifying UX, layout, and performance gaps and implementing improvements.
You'll join a small, highly collaborative marketing web team that spans content, SEO, AEO, operations, and design. Because of our size, we rely on people who can work across disciplines, move quickly, identify opportunities that improve how we operate, and implement solutions without relying heavily on engineering support.
Responsibilities

Execute and optimize marketing page experiences
Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
Implement SEO, UX, and conversion best practices directly in-page
Execute QA across devices, browsers, and breakpoints
Own marketing site performance and improvement
Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
Drive measurable improvements in conversion and engagement metrics
Manage technical site health
Partner with web agency but own day-to-day site performance
Monitor and improve:

Page speed
Core Web Vitals
Responsiveness
Template behavior

Troubleshoot issues with internal team before escalating to development agency
Increase technical leverage
Solve simple front-end issues using HTML, CSS, and CMS capabilities
Work collaboratively with web agency to solve more complex technical and design issues and template updates
Modify blocks and layouts without requiring web agency support when possible
Improve page performance, structure, and usability through hands-on changes
Improve systems, not just pages
Identify ways to make page builds faster, more scalable, and more consistent
Contribute to evolution of templates, components, and workflows
What success looks like
Pages are shipped quickly and consistently meet quality standards
Conversion and engagement metrics improve based on your changes
Site issues are identified and resolved proactively
The site functions at a high technical level for humans and machines
Reliance on development agency decreases
Page production becomes more reliable and scalable over time
Qualifications, Skills and Experience

Required
3-5 years' experience in hands-on web execution roles (web ops, CMS management, digital experience)
Strong experience building pages in WordPress or similar CMS
Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS
Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
Experience using analytics (GA4 or similar) to identify and act on performance issues
Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI-driven discovery
Working knowledge of SEO/AEO execution:

Applying search intent to page structure
Implementing headings, internal linking, structured content

Self-starter who can take on responsibility and achieve goals independently
Strong collaborator who can communicate across technical and non-technical teams
Ability to work 4 days per week onsite in downtown Boston
Preferred
Bachelor's degree in marketing, digital media, communications, e-commerce, information systems, web development, or a related field; equivalent experience considered
Experience working at or managing a web agency
Familiarity with tools like GTM, Clarity, Heap, GSC
E-commerce experience
Experience with CRO and experimentation
Understanding of accessibility best practices and how to apply them
Exposure to technical SEO and page performance optimization
Experience in finance, insurance, or other regulated industries
BHSI Offers

A competitive package and exciting growth opportunities for career-oriented teammates.
A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
Benefits that support your life and well-being, which include:
Comprehensive Health, Dental and Vision benefits
Disability Insurance (both short-term and long-term)
Life Insurance (for you and your family)
Accidental Death & Dismemberment Insurance (for you and your family)
Flexible Spending Accounts
Health Reimbursement Account
Employee Assistance Program
Retirement Savings 401(k) Plan with Company Match
Generous holiday and Paid Time Off
Tuition Reimbursement
Paid Parental Leave
The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility. Total compensation for a candidate is determined by their relevant skills, location, and experience. We value our teammates – both their capabilities and character – as demonstrated by our amazing culture.
NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.