Director, Franchise Development

Purpose Brands, LLC is the global leader in health and wellness franchising, with more than 7000 locations around the world. We enrich the health, wealth and wellbeing of franchisees, consumers, and employees through purpose-driven wellness franchises and services. Our franchise brands include Anytime Fitness, The Bar Method, Waxing the City, Orangetheory Fitness.We are seeking a high-performing Franchise Development Director with a proven track record of sourcing, influencing, and closing franchise deals. This individual will be responsible for driving franchise growth through strategic lead generation, market mapping, candidate qualification, and successful deal execution. The ideal candidate thrives in a fast-paced environment, is highly motivated, and consistently meets or exceeds annual development objectives.Purpose/Impact: (Duties & Essential Functions)Develop and execute a comprehensive franchise lead outreach strategy to achieve annual growth targetsSource, qualify, and close new franchise candidates through proactive outreach and strategic networking for one or more of the portfolio brandsCreate and refine Ideal Franchisee Profiles (IFP) to target qualified prospectsConduct market mapping and territory analysis in partnership with the real estate team, to identify high-potential growth areasBuild and maintain a strong pipeline of qualified leadsGuide candidates through the full sales lifecycle from initial contact through signingDeliver compelling brand presentations and discovery day experiencesPartner cross-functionally with operations, marketing, and executive leadership to ensure successful onboarding and territory planningMaintain accurate pipeline reporting, forecasting, and performance trackingRepresent the brand at industry events, expos, and networking opportunitiesStrengths and BackgroundMinimum 5 years of experience in franchise developmentDemonstrated success in sourcing, influencing, and closing franchise agreementsStrong experience in creating Ideal Franchisee Profiles and executing market mapping strategiesProven ability to “hunt” for qualified leads and build a high-conversion pipelineExperience working in a fast-paced, performance-driven environmentConsistent track record of meeting or exceeding annual sales and development goalsExcellent communication, negotiation, and presentation skillsHighly self-motivated, results-oriented, and disciplinedStrong organizational and CRM management skillsCompetenciesStrategic thinker with strong analytical skillsA “hunter” mentalityResilient and persistent with a competitive driveRelationship-builder with strong influence and persuasion abilitiesAbility to manage multiple territories and priorities simultaneouslyComfortable with accountability and performance metricsSalary: $75k - $95k base + commissionWhat’s in it for you?We offer a competitive salary along with exceptional benefits such as:Medical, Dental and Vision CoverageHybrid Work EnvironmentLife and Disability InsuranceUnlimited Time off + Paid HolidaysFlexible Friday's between Memorial Day and Labor Day401(K) Savings Plan Matching at 4%10 Coaching and Therapy sessionsMental Health BenefitsBrand Discounts & ReimbursementsIn-house workout facilitiesProfessional Development OpportunitiesTeam Building, Employee Engagement Activities & so much moreWORK SCHEDULEPurpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:Remote optional: FridaysOn-site days: Mondays, Tuesdays, Wednesdays and ThursdaysDIVERSITY, EQUITY, AND INCLUSION STATEMENTPurpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.EEO STATEMENTPurpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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