Social Media Content Specialist (Healthcare & Wellness) - WFH/Dayshift

Social Media Content Specialist

We are looking for a Social Media Content Specialist to join a growing healthcare and wellness business with multiple locations. You will manage content planning, creation, editing, scheduling, and basic performance monitoring across social media platforms. The role is ideal for someone creative, organised, and confident using Canva, Clipchamp, and Meta Business Suite, with strong attention to detail and an understanding of engaging, brand-aligned content.
Plan, create, edit, schedule, and publish engaging, brand-aligned social media content across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
Develop and maintain content calendars covering regular posts, campaigns, practice updates, recurring themes, and key marketing dates.
Coordinate with practices, chiropractors, and internal stakeholders to gather content ideas, patient education topics, local updates, stories, photos, videos, and other assets.
Create social media graphics, templates, captions, and visual content using Canva, and edit short-form videos using Clipchamp or similar tools.
Schedule and manage content through Meta Business Suite or similar social media management platforms, ensuring content is reviewed, approved, and published on time.
Monitor engagement and basic performance metrics, assist with reporting, and identify trends, content themes, and campaign opportunities to improve audience engagement.
Maintain organised content folders, asset libraries, approvals, schedules, and campaign records while ensuring privacy, consent, brand guidelines, and healthcare content requirements are followed.