Senior Brand Specialist

Creates and Implements Brand & Product Future Direction

Licensor Communications

Miscellaneous Brand-Related Projects

I: Co-Creates and Coordinates Brand-Product Future Direction

Analyzes brand, segment, and sku sales for strategic brand input
Gathers market feedback for brand & product direction
Monitors & communicates competitive collections
Collaborates with Product Development. team on product direction (big idea kickoffs)
Ensures brand standards are met and licensor direction is implemented in all corporate efforts (is the voice of the brand internally)
Licensor Communications

Gathers and implements licensor design & other commercial inputs
Attends licensor meetings as necessary
Co-creates materials required for and archives licensor product approvals
Serves as primary communication funnel for all licensor-related contractual obligations
Executes brand related ad hoc items & reporting as per internal or licensor request
Plan-of-Collection Management

Determines size of collection, novelties, discontinuations via collaboration withInventory Planning Team
Maintains necessary communication tools, for internal teams & licensor such as launch calendars, assortment flows & sample bag count reports
Co-creates materials required for and archives licensor product approvals
Supports Brand Ops Coordinator in sku lifecycle management processes
IV: Miscellaneous Brand Related Projects

Assists Director in new brand scouting, and other projects upon request
Supports Brand Ops Coordinator in pricing-related projects
Supports marketing team on ad-hoc basis
Collaborates with marketing team on brand presentation creation
Co-creates and executes brand-related training for new hires, Brand Ambassadorsand/orfor others (as requested).
Assists Director in monitoring company activity to ensure licensed contractual compliance. Ensures approval archive is maintained (sales, product, marketing)
Co-creates “Process” documentation of all job-related tasks
Qualifications

Extensive experience
Excellent communication and presentation skills

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