Critical Mass, part of Omnicom, is hiring a Senior Vice President of Performance Media Planning to architect investment, audience, and channel strategies for a high-profile client portfolio. You will translate business goals into cross-channel media blueprints using proprietary data networks, identity graphs, and AI-driven engines.
You will lead planning across Search, Social, Programmatic, and Emerging Channels, develop predictive models, and manage budget governance to maximize performance and
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