Integrated Marketing Manager

Title:

Integrated Marketing Manager (Austin, TX)

Location:

Austin, TX (hybrid 2 days/week in office required)

We are looking for an Integrated Marketing Manager

to serve as the primary driver of demand generation and pipeline growth across TogetherWork's portfolio of vertical software and payments solutions. This role is responsible for developing integrated marketing campaigns that translate product positioning into measurable business results. Working closely with Product Marketing, Sales, Digital Marketing, and external agency partners, the Integrated Marketing Manager owns campaign strategy, performance optimization, and full-funnel execution across multiple channels.

What you'll do:

Integrated Campaign Strategy & Demand Generation

Develop and execute integrated marketing campaigns aligned to company revenue and pipeline goals

Translate product positioning, messaging, and launches into full-funnel campaigns that generate awareness, engagement, qualified pipeline, and revenue

Determine the appropriate mix of content, webinars, events, paid media, lifecycle marketing, ABM, partner programs, and customer marketing to achieve campaign objectives

Develop campaign briefs, messaging, offers, and buyer journeys that align with target personas and buying groups

Campaign Performance & Optimization

Own campaign performance across all channels and continuously optimize programs based on data and business outcomes

Analyze funnel performance, campaign attribution, conversion rates, and pipeline contribution to identify opportunities for improvement

Partner with Digital Marketing to execute paid media, marketing automation, SEO, email, and website initiatives while providing strategic direction and campaign priorities

Design and execute A/B testing to improve engagement, conversion, and pipeline quality

Content & Demand Programs

Partner closely with Product Marketing to transform positioning and messaging into compelling marketing campaigns

Identify content needs throughout the buyer journey and collaborate on the development of landing pages, webinars, customer stories, nurture campaigns, sales enablement assets, and thought leadership

Develop integrated campaign plans that coordinate content, digital channels, events, outbound programs, and follow-up activities

Cross-Functional Collaboration

Partner with Sales, Product Marketing, Customer Success, and Business leaders to align marketing programs with business priorities

Collaborate with the Digital Marketing Specialist and agency partners to ensure campaigns are executed efficiently and consistently

Maintain campaign documentation, reporting, and best practices to improve planning and execution across the portfolio

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis

Use dashboards, attribution reporting, and AI-supported insights to proactively identify performance opportunities and risks

Continuously build AI literacy and identify opportunities to streamline marketing workflows through automation and improved processes

What you'll bring:

Bachelor's degree in Marketing, Business, or related field

3-5+ years of B2B SaaS marketing experience in demand generation, integrated marketing, campaign marketing, or growth marketing

Proven success developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth

Experience partnering with Product Marketing to translate positioning into successful marketing programs

Strong understanding of multi-channel marketing including content, webinars, paid media, email, ABM, events, SEO, and lifecycle marketing

Experience using CRM, marketing automation, attribution reporting, and campaign analytics to optimize marketing performance

Strong analytical skills with the ability to translate data into actionable recommendations

Takes ownership and drives programs forward without being asked

Comfortable with camera-on meetings and senior leadership-level communication

Excellent written and verbal communication skills

Why This Role:

Own integrated marketing strategy and campaign execution across designated verticals.

Drive measurable pipeline growth by connecting Product Marketing strategy with multi-channel demand generation programs

Work at the intersection of Marketing, Sales, and Product Marketing in a fast-paced, collaborative environment

Operate in an AI-forward organization with access to modern tools that improve efficiency and impact

Contribute directly to measurable business outcomes including pipeline growth, conversion rates, campaign performance, and revenue influence

The Company offers a comprehensive employee benefits program, including:

Medical, dental, and vision insurance options
100% Employer paid short/long term disability
100% employer-paid Basic Life and AD&D insurance
401(k) retirement plan with a 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
12 weeks paid parental leave

Inclusion and Diversity:

TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.

Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.
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