Field Marketing Manager

Field Marketing Manager

1st Phorm is a rapidly growing fitness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st Phorm represents more than just a supplement company. It's a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It's working to do the best you can and do the right thing... even if it may not be the quickest or easiest way to get there.
The Field Marketing Manager is responsible for leading and scaling 1st Phorm's field marketing operations across grassroots, retail, and event activations nationwide. This role ensures our field team operates at a high level of execution, professionalism, and measurable performance while driving brand growth, retail velocity, and consumer acquisition in-market. The Field Marketing Manager will oversee street team leadership, budget management, scheduling, grassroots strategy, guerrilla marketing innovation, and field-level ROI tracking ensuring every activation supports broader company growth objectives.
This role is both strategic and hands-on.
Core responsibilities include:
Field team leadership & performance management
Event & activation execution oversight
Budget ownership & financial discipline
Scheduling & logistics management
Market opportunity development
Guerrilla marketing & growth innovation
Retail & velocity support
Reporting & KPI tracking
Cross-functional collaboration
Brand representation & culture
Key performance indicators (KPIs)
Qualifications:
5+ years experience in field marketing, event marketing, or brand activations, including at least 2+ years managing a distributed or multi-market field team
Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred with competitor brand experience being a plus
Proven leadership and team management experience, including managing remote or geographically dispersed teams
Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred
Ability to travel frequently (75%+)
Highly organized and detail-oriented
Creative thinker with execution discipline
Strong communication and presentation skills
Data-driven decision maker
Self-starter with ownership mindset
Ideal candidate traits:
Operates like a business owner
Obsessed with execution quality
Competitive and performance-driven
Creative but structured
Calm under pressure
Solution-oriented
High energy with high standards
Benefits:
Health, dental, and vision insurance
Paid time off
401(k)
Paid maternity and parental leave
Employee discount
Access to the on-site gym and company amenities
Professional development and educational resources
Company events, community initiatives, and team activities
Work location:
On-site at our 1st Phorm Headquarters location in Fenton, MO