Player Marketing Director

Player Marketing Director

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem — including Fortnite itself, third-party content and experiences on the platform. This role owns the connection between our games and our players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.
You'll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel visibility, a stronger measurement and experimentation practice, and clear, executive-ready storytelling around impact. You'll manage a small team of marketing managers and report directly to the Senior Director of Marketing.
In this role, you will:
Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners and licensors
Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates
What we're looking for:
8+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products
Experience building growth strategy and campaigns across a portfolio of titles rather than a single game — comfortable thinking at the level of a connected, multi-title ecosystem
Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
Track record of prioritizing ruthlessly across a high volume of concurrent workstreams, rather than trying to do everything
Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership
Experience working with external partners, licensors, or IP holders
Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
Genuine passion for games and an understanding of player and creator communities
Experience adapting marketing strategies and campaigns across different regional markets and audiences
Experience managing and developing direct reports
This role is open to multiple locations across the US (including CA, NYC, & WA).
About Us: Epic Games is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design.
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer.