Head of Integrated Marketing, Senior Director

Head Of Integrated Marketing

The Head Of Integrated Marketing will advance the Firm's enterprise-wide marketing agenda by translating the narrative, investment expertise and strategic priorities into integrated campaigns, content and brand experiences. This role will lead firmwide marketing initiatives designed to strengthen brand awareness, enhance market perception and support business objectives across key audiences including investors, private equity sponsors, financing partners and employees.
Responsibilities include, but are not limited to:
Translating the Firm's narrative, investment capabilities and strategic priorities into clear, compelling marketing assets across web, campaigns, digital channels, presentations, video, advertising and other touchpoints
Partnering with senior stakeholders, investment professionals and subject matter experts to identify timely themes, market insights and educational opportunities, ensuring firmwide marketing reflects a consistent voice, differentiated positioning and client-centric perspective
Developing and overseeing a scalable content strategy that supports thought leadership, investor education, brand awareness and client engagement
Overseeing the development, packaging and promotion of content including articles, white papers, web content, podcasts, video scripts, educational materials and campaign assets
Managing advertising and digital content across owned, earned and paid channels, partnering with internal teams and external agencies to deliver insight-driven, measurable programs aligned with Firm messaging and optimized for impact
Establishing performance metrics and reporting frameworks to evaluate the effectiveness of campaigns, content and brand-building initiatives
Managing the Creative Services Team responsible for the design and production of marketing, campaign, digital, event and multimedia assets across the Firm
Providing creative direction and concept development for integrated marketing campaigns, thought leadership initiatives and Firm communications
Partnering with Corporate Affairs, Global Product Group and business stakeholders to translate complex topics into clear, compelling and visually engaging narratives
Ensuring all creative assets and multimedia content reinforce the Firm's brand, support strategic objectives and meet high standards for quality, consistency and execution
Building a high-performing team culture that balances strategic thinking, executional excellence and strong internal collaboration
Managing external agencies, vendors and consultants as needed to deliver high-quality work efficiently and effectively
Qualifications & Experience:
Bachelor's degree required; advanced degree preferred
15+ years of experience in marketing, content strategy, brand marketing or communications, preferably within asset management, financial services or private markets
10+ years of experience leading and developing marketing teams
Experience leading thought leadership strategies, integrated campaigns and digital content programs across multiple audiences and channels with the ability to translate complex investment and market topics into clear, compelling marketing strategies and content
Strong understanding of brand positioning, messaging architecture and content governance
Working knowledge of advertising strategy, paid media, digital promotion and campaign analytics
Demonstrated success in managing teams, developing talent and fostering accountability
Experience partnering with senior executives, investment professionals, sales teams, communications teams and Legal & Compliance stakeholders
Proven ability to build scalable processes, frameworks and operating models within a complex organization
Excellent written and verbal communication skills with strong editorial judgment and storytelling capabilities
Meticulous attention to detail and a commitment to delivering high-quality work
Demonstrated ability to effectively leverage AI tools in day-to-day work with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs
Enthusiastic about working in office and creating a Gold Standard hybrid work culture
Compensation and Benefits
For New York Only: It is expected that the base salary range for this position will be $275,000 to $350,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.
Golub Capital is an Equal Opportunity Employer.
Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.
Please review Golub Capital's US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.