AppWell Marketing Coordinator

Request to Recruit Working TitleAppWell Marketing CoordinatorLocationBoone, NCPosition NumberN27068DepartmentAppalachian Institute for Health and Wellness - 273600 Position Summary Information
Minimum Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
Experience managing social media platforms and digital marketing campaigns.
Proficiency in graphic design software and content creation tools.
Strong written, verbal, and interpersonal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong organizational and analytical skills.
License/Certification Required

Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, Business, Health Promotion, Healthcare Administration, or a related field or equivalent experience.
Essential Job Functions

Position Summary

The Marketing Coordinator for Outreach and Education is responsible for assisting with the development and implementation of external strategic marketing and communication initiatives that promote the Appalachian Institute for Health and Wellness (AIHW), its programs, educational opportunities, conferences, and community outreach efforts. This position supports the Institute’s mission by increasing awareness, engagement, and participation among healthcare professionals, students, community members, partners, and stakeholders throughout the region. The Marketing Coordinator will create visual and written content,, manage social media platforms, support event promotion, and collaborate with internal and external partners to strengthen the impact of the outreach App Well.
Essential Duties and Responsibilities

Marketing and Communications

Support the development and implementation of marketing plans and materials to support outreach, education, and community engagement initiatives.
Maintain consistent branding and messaging across all marketing materials and communication channels including social media.
Assist the Director of communications with writing and editing marketing content including newsletters, press releases, website content, brochures, reports, and promotional materials.
Analyze attendance trends and participant feedback to inform future conference marketing strategies.
Collaborate with professional organizations to promote continuing education opportunities, conferences, training, and outreach programs.
Ensure marketing deliverables are met and aligned with conference sponsorship levels.
Assist with website content management and updates to ensure information remains accurate and current.
Collaborate with program staff, community partners, healthcare organizations, and educational institutions to expand outreach efforts.
Support participant recruitment and stakeholder engagement initiatives.
Work closely with Institute leadership and program staff to align marketing efforts with organizational goals.
Knowledge, Skills, and Abilities

Excellent writing skills
Graphic design and visual storytelling.
Strategic marketing and brand management.
Social media planning, content creation etc..
Strong attention to detail and creative problem-solving.
Ability to work independently and collaboratively within a team environment.
Preferred Qualifications

Two or more years of experience in marketing, communications, public relations.
Experience working in healthcare, higher education, nonprofit organizations, workforce development, or community outreach settings.
Experience conducting market research and analyzing marketing data.
Knowledge of website content management systems and email marketing platforms.
Experience with photography, videography, and multimedia content development.
Familiarity with the healthcare, education, and community landscapes of Western North Carolina and the Appalachian region.
Work Schedule/Hours Mon-Fri 8:00-5:00 Number of Hours Per Week20 Number of Months Per Year12 Mandatory Staff NoPhysical Demands of Position To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Hiring Range25.00 Pay will be commensurate with applicant competencies, budget, equity and market considerations. Posting Details Information Posting Date08/03/2026Closing Date08/18/2026Open Until FilledNoApplicant Pool PreferenceExternal (Post on the Web)Not Eligible for Visa SponsorshipQuick Linkhttps://appstate.peopleadmin.com/postings/55499Posting Number201501136P

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