Product Marketing Manager

MetaMask is the world's leading self-custodial wallet - and the primary gateway for hundreds of millions of people into the onchain economy. Our Trading features sit at the heart of that experience: enabling users to place a swap, a perp trade, a prediction market trade, or an investment in Real-World-Assets (RWA) with confidence.
We're looking for a strategic, data-informed, and user-obsessed Senior Product Marketing Manager to own the positioning and growth of these features. This is one of the highest-leverage roles in the MetaMask marketing organisation - sitting at the intersection of product strategy, go-to-market execution, and long-term brand trust.
You'll report to our Product Marketing Director and work across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is anchored in insight, competitive differentiation, and measurable impact.
What you’ll do

Strategy

Define and execute end-to-end GTM strategy for features within Trading across global markets - from opportunity sizing and positioning through to launch and lifecycle optimisation
Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
GTM and product growth

Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics - conversion, volume, retention
Ensure strong measurement and continuous iteration - every campaign should have clear success metrics and documented learnings
Cross-functional collaboration

Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns that connect product value to cultural relevance
Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
Partner with Data and Product to monitor performance, share learnings, and continually refine GTM approaches
Brand and community

Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
Support education, community, and influencer programmes that drive awareness and confidence - particularly among emerging market segments
Ensure consistency in storytelling across all surfaces, from lifecycle emails to content and brand campaigns
What you’ll bring

6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
Strong strategic thinking and storytelling ability - able to turn complex product concepts into clear, compelling narratives
Analytical and outcome-driven; comfortable interpreting data and using insight to inform both marketing and product strategy
Exceptional cross-functional communication, influence, and project leadership skills
Deep curiosity about web3, DeFi, and onchain user behaviour - or direct experience in the crypto ecosystem
Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience.
Nice to have: experience in leading GTM for perps trading and prediction markets products and leading GTM to Asia audience. 6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment, Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes, Strong strategic thinking and storytelling ability, Analytical and outcome-driven; comfortable interpreting data, Exceptional cross-functional communication, influence, and project leadership skills, Deep curiosity about web3, DeFi, and onchain user behaviour or direct experience in the crypto ecosystem

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