Marketing Director - Law Firm

Job Description

Job Description

MBM Law, a Pittsburgh-based law firm with a collaborative team of 15 attorneys, is seeking a proactive and strategic Marketing Manager to lead the firm’s day-to-day marketing and communications efforts. This role works directly with firm leadership and partners with an external digital agency to drive brand visibility, client engagement, and business development initiatives.
Key Responsibilities
Marketing Strategy and Execution
Lead and execute the firm’s marketing and communications strategy in alignment with business goals
Collaborate with attorneys to develop timely, relevant content including blogs, client alerts, and thought leadership pieces
Apply SEO best practices, including keyword strategy and content optimization
Digital Marketing and Content Creation
Manage and update the firm’s website using WordPress
Create and publish social media content for LinkedIn and Facebook
Design marketing materials using Canva, Adobe InDesign, and Photoshop
Develop and distribute a bi-monthly LinkedIn newsletter
Email Marketing and CRM
Oversee email marketing campaigns, including:
Quarterly firm newsletter
Quarterly small business newsletter
Client alerts and firm updates

Maintain and manage the firm’s CRM database (Nutshell)
Analytics and Reporting
Monitor and analyze website and campaign performance using Google Analytics
Provide insights and recommendations based on performance data
Lead monthly marketing meetings with firm partners, reporting on progress, initiatives, and results
Business Development Support
Create PowerPoint presentations for speaking engagements and RFP responses
Identify and pursue speaking, publishing, and sponsorship opportunities
Maintain relationships with clients and professional organizations to enhance firm visibility and cross-selling opportunities
Evaluate and manage sponsorship requests
Budget Management
Develop, manage, and report on the annual marketing budget
Qualifications
2–4 years of marketing experience, preferably in a professional services or legal environment
Strong writing, editing, and content development skills
Experience with WordPress, Canva, Adobe InDesign, and Photoshop
Proficiency in PowerPoint for business development materials
Familiarity with SEO principles and content optimization
Experience with CRM platforms and email marketing tools
Working knowledge of Google Analytics and performance reporting
Highly organized with strong project management and communication skills
Reporting Structure
This position reports directly to the firm’s partners and works closely with attorneys across multiple practice areas, as well as an external digital marketing agency.
Company Description MBM Law has been providing public entities, businesses, and individuals with high-quality legal advice for over 50 years. We are a full-service law firm with experienced lawyers and a talented staff who offer client-centered solutions to legal challenges and problems.

Company Description

MBM Law has been providing public entities, businesses, and individuals with high-quality legal advice for over 50 years. We are a full-service law firm with experienced lawyers and a talented staff who offer client-centered solutions to legal challenges and problems.