Public Relations & Marketing Manager

Public Relations And Marketing Manager

The Public Relations and Marketing Manager supports the integrated communications and marketing strategies that elevate the property's positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Director of Public Relations and Marketing, this role supports media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO.
What you will do:
Support the annual PR and Marketing strategy aligned with commercial goals and property priorities.
Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on-property activations and F&B promotions.
Together with the Director of Public Relations and Marketing, oversee the planning, allocation, and tracking of Media, Digital, Promotion and related investment within the property's P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen ROI, and drive growth through FourSeasons.com.
Deliver comprehensive performance reporting across all channels; apply insights to refine strategies and optimize future initiatives.
Develop, curate, and approve aspirational, luxury-focused content in partnership with the Director of Public Relations and Marketing to strengthen brand awareness and guest engagement.
Direct SEO initiatives in partnership with external agencies while ensuring website content, booking platforms, digital assets, and online experiences remain optimized and current.
Lead content production, including photography and video shoots, asset management, and distribution across brand platforms and digital libraries.
Collaborate with internal departments to support guest communications, promotional campaigns, and service recovery initiatives through digital channels.
Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property's image and video library and usage rights.
Develop and execute social media and owned-channel content strategies; create influencer and content creator programs (hosted stays, collaborations) to extend reach and engagement.
Maintain and optimize owned web content across Four Seasons digital platforms, including the property website, landing pages and standalone restaurant websites (as applicable), ensuring accuracy, compelling storytelling, and alignment with positioning, increasing organic search visibility and conversion goals.
Maintain an up-to-date Press Room with media materials and property assets aligned to strategic narratives and brand standards.
Knowledge and Experience in the following programs is advantageous:
Adobe Analytics
Google Analytics
Canva
Sprout Social
Adobe InDesign
Adobe Photoshop
Microsoft Office Suite
Content Management Systems (CMS)
Meta Business Suite
What you bring:
Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field preferred.
Minimum of 5 years of progressive experience in marketing within Four Seasons or a comparable luxury hospitality organization.
Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, guest engagement, and commercial results.
Strong leadership skills with experience managing agency partners, cross-functional initiatives, and multiple concurrent projects.
Deep understanding of performance marketing, paid media, SEO, digital analytics, conversion optimization, and customer acquisition strategies.
Excellent analytical, organizational, project management, and presentation skills.
Strong creative mindset with a passion for storytelling and luxury brand positioning.
Exceptional written and verbal communication skills in both English and Spanish.
Advanced knowledge of digital marketing platforms, analytics tools, content management systems, and social media management software.
Ability to work independently in a remote environment while maintaining strong collaboration with on-property teams, corporate partners, and external agencies.
Willingness to travel periodically to Four Seasons Resort Tamarindo and other locations as business needs require.
Strong attention to detail, business acumen, and commitment to continuous innovation.
Passion for delivering exceptional guest experiences through impactful digital marketing.
What we offer:
Compensation: $66,000 - $76,000
Energizing Employee Culture where you are encouraged to be your true self!
Comprehensive learning and development programs to help you elevate your craft.
Competitive wages and benefits (Medical, Dental, Vision and Retirement Plan) as well as Paid Time Off & Holiday Pay
401(k) Retirement Plan including Employer Matching Program
Inclusive and diverse employee engagement & recognition events all year-round.
Exclusive discount and travel programs with Four Seasons
Complimentary Dry Cleaning for Employee Uniforms & Employee Meals
And so much more!