Outreach & Brand Manager

Compensation: Hourly Rate + Benefits + Bonus Eligible
Full-Time | Non-Exempt
Summary

The Outreach and Brand Lead is responsible for driving leasing traffic, maintaining brand standards, and managing the property's digital and campus-facing presence. This role works closely with the Leasing & Marketing Team Lead and Community Manager to align marketing activity with occupancy goals, execute outreach initiatives, manage digital platforms, and coordinate events and partnerships that support both lease-up and retention.
Responsibilities

Ensure all marketing materials, digital content, and community communications adhere to brand standards across every platform and touchpoint
Conduct regular digital audits of the website, social media channels, and ILS listings to verify accuracy of pricing, availability, photography, descriptions, and branding
Update and maintain property signage assets including A-frames, resident event flyers, and TV slideshow content
Upload and maintain the event calendar in the community app, ensuring all content is current and consistent
Social Media & Content

Manage all community social media channels, including content planning, creation, posting, and engagement
Develop and execute a consistent content strategy that reflects the community's brand, lifestyle, and culture
Monitor social trends and adapt content accordingly to maintain relevance and audience engagement
Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to ensure aligned social and marketing support
Email & Creative

Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications
Design and produce collateral in collaboration with the PPM (Preferred Placement Marketing) team for promotions and campaigns
Partner with the corporate marketing manager on blog content, contributing community-level stories, updates, and partnership features
Outreach & Partnerships

Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic
Develop and manage a brand ambassador program, including NIL (Name, Image, Likeness) partnerships where applicable
Identify, establish, and maintain outreach partnerships that drive qualified traffic and support occupancy goals
Represent the property at on-campus events, tabling opportunities, and outreach activations
Events

Plan and execute prospect and resident events that support leasing goals and resident retention, including renewal launch events
Collaborate with the Leasing Manager on event timing, programming, and logistics to ensure alignment with leasing milestones and the marketing calendar
Manage event materials, vendor coordination, and promotional assets from start to finish
Reporting & Analytics

Pull and analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance
Identify gaps in the marketing funnel, including where leads are dropping off, and bring findings and recommendations to the Property Manager
Monitor market performance, leasing velocity, and competitive trends; report findings and adjust marketing strategy accordingly
Review the Keystone report regularly and flag relevant insights to the Property Manager
Leasing Support

Assist in meeting leasing goals by conducting tours and maintaining familiarity with the tour path and current availability
Coordinate with the Leasing Manager on staff scheduling to ensure adequate coverage during peak leasing periods
General

Support the Property Manager with operational tasks and special projects as needed
Complete all required training on time and stay current on marketing tools, platforms, and company processes
Who You Are

1-3 years of experience in marketing, social media, events, or outreach; student housing or lifestyle brand experience preferred
Comfortable creating content, building relationships, and presenting the property on campus and in the community
Organized and able to manage multiple projects and deadlines simultaneously
Strong communicator with proven ability to build and maintain partnerships
Familiar with social media platforms, basic design tools, email marketing, and property management reporting systems
High school diploma or equivalent required
Work Environment

This role is on-site and community-facing. Work takes place throughout the property, on campus, and at partner locations, in varying weather conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Physical Requirements

Walk, stand, reach, and move throughout the community and campus regularly
Use hands for typing, content creation, and handling materials
Lift or move up to 20 pounds, including event materials, signage, and marketing supplies
Work indoors and outdoors in varying weather conditions
Occasional travel may be required for training or to support other communities.
Cardinal is an Equal Opportunity Employer. All applicants have rights under federal employment laws. For more information, please review the "Know Your Rights" notice from the Department of Labor.

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