Vice President of Digital and Content Marketing

Vice President Of Digital And Content MarketingThe Vice President of Digital and Content Marketing plays a pivotal role in solidifying Las Vegas as the world's most desirable destination for leisure and business travel. This leader will expand the reach of the brand and introduce Las Vegas to new audiences by being culturally relevant, entertaining, informative, and timely across key digital channels and activations in culture that drive digital conversation and buzz. In leading internal teams and external agency partners, this position will define the strategy, execution, and optimization of digital marketing across all channels, including Website, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), AI Search Optimization (AIO), Database Marketing, Paid Social, New Media Collaborations & Partnerships.Drive Content StrategyLead the Las Vegas brand presence across all digital channels, setting channel-specific content strategies and production efficiencies that serve both consumer and business audiences — from high-volume short-form social to long-form video and original podcast programming.Direct website content strategy, publishing cadence, and site optimization across multiple domains, with a focus on engagement, lead volume, and discoverability through both traditional SEO and AI search optimization (AIO).Own consumer database and email marketing strategy — including content and contact planning — to drive database growth, and integrate paid social campaigns into the broader digital ecosystem to strengthen overall campaign performance.Maximize organic content strategies that build conversation and earned reach, and identify emerging distribution channels to reach audiences as they shift platforms.Measure, monitor, and optimize performance across all digital marketing efforts.Manage PartnershipsWork closely with marketing and advertising leadership to ensure campaigns are coordinated across channels.Partner with the analytics team to define success metrics and benchmarks for internal teams and external partners.Leverage strategic partnerships and marquee events to extend campaign reach and impact.LeadershipManage internal channel teams and external resources, including advertising agencies and marketing technology partners.Develop and maintain executive-ready performance reporting, and regularly brief management on insights, trends, and recommendations related to team effectiveness.Lead and motivate a team by creating an inspiring environment and clearly communicating goals and performance expectations.Ensure company policies, procedures, and business ethics codes are communicated and followed within the team.The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com