Associate Marketing Manager, Email and Digital Channels

Description
Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you.

Position
Company : Liberty Mutual Insurance
Location : New York, New York
Posted On : 8/15/2026

Description
Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you.

As Associate Marketing Manager, Email & Digital Channels , you will serve as the primary owner of our email marketing channel for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving strategy, managing end-to-end execution, and optimizing performance across our email program. You will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences that align to key business priorities. Beyond email, you will bring your digital fluency to bear across our broader channel mix, including social media, advertising, and web, serving as a knowledgeable resource and backup to ensure seamless execution and business continuity across the team.

If you are a strategic thinker, technically skilled executor, and data-informed communicator who excels at moving between big-picture channel strategy and precise, detail-oriented delivery, and you have a genuine passion for email and digital channels and the craft of getting them right, this role is for you.

Responsibilities
Email Channel Ownership:

Serve as theprimary owner and subject matter expertfor the email marketing channel, managing all aspects of strategy, execution, and optimization

Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting

Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization

Develop and drive thestrategy for journey buildingwithin Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement

Lead theA/B testing strategyfor email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters

Own thehygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health

Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage

Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capabilityto support efficient execution and team capacity

Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness

Leverage email performance data, industry benchmarks, and audience insights toproactively bring forward recommendationsand anticipate stakeholder questions and concerns

Serve as the team'spulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best-in-class

Cross-Channel Support & Business Continuity

Collaborate closely with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix

Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content

Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools

Reporting & Performance

Serve as theemail channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for marketing partners

Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations

Ensure email channel strategy and execution isintegrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging

Collaboration & Stakeholder Management

Collaborate withenterprise partnersto manage platform needs, elevate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem

Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities

Tailor communications and present recommendations to marketing and cross-functional partners with clarity and a point of view that showcases channel expertise and drives best practice and execution excellence

Contribute to the development and improvement of broader team processes and ways of working

Preferred Qualifications

Demonstrated experience as achannel owner or primary leadfor email marketing or a comparable digital channel

Strong understanding of responsive email design and programming concepts

Working knowledge of HTML & CSS requiredfor email coding and troubleshooting

Salesforce Marketing Cloud experience required, including demonstrated experience with journey building, A/B testing, and platform administration

Demonstrated ability toanalyze channel performance data, draw insights, and translate findings into actionable recommendations

Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence

Enthusiastic and self-motivated with a desire to learn new tools and technologies

Qualifications

Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required

Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization

Requires advanced knowledge of marketing communications principles and practices

Experience working with and/or managing outside agencies

Strong oral and written communication skills required

Ability to work in a fast-paced environment and work on multiple priorities

Strong knowledge of relevant technologies

Strong organizational, coordination, project management, and analytical skills

Strong presentation skills requiredBudget management and project management experience preferred

Ability to effectively interact with all levels of the organization

Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance

Demonstrates understanding of insurance industry, products, services, and trends

Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

Pay Philosophy:
The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

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