CRM Specialist - NYC

Competitive triathletes and passionate bakers, Pam Weekes and Connie McDonald left their careers to open a small bread shop in New York City in 1995 — Levain Bakery.
One day, they baked a BIG chocolate chip walnut cookie as energy for triathlon training. At Levain, a batch of these 6-ounce cookies flew off the shelves, and an icon was born. The cozy shop on West 74th Street became a neighborhood favorite and a destination for epicurious visitors from around the world, hungry for “the cookie.”
From the start, Pam, Connie, and the team baked everything fresh on-site each day, donating the day’s leftovers to charity — and we still do, nearly 30 years later. Today, Levain has bakeries across the country (with more to come!), plus ecommerce gift boxes to treat cookie lovers in every state.
Our Vision: To give rise to lifelong memories
Our Mission: To bring together people who treat their work and the craft of baking and all who come to visit with great care.
Every day, we strive to embody our company’s five core values: Welcome All- We are all in it together
Work Hard and Be Kind- We pull our weight, we do our best, and take care of each other
Lead with Heart- We operate with empathy and integrity
Rise Up- We take initiative to make things better
Savor It- We are present and find the fun!
THE ROLE: CRM SPECIALIST Reports to: Senior Manager, Growth Marketing
Location: New York City
The CRM Specialist is the day-to-day executional engine behind Levain’s owned marketing channels. You’ll build, QA, and ship every email and SMS campaign we send — across DTC, Corporate, Catering, and our Cookie Club subscription program — and you’ll keep our lifecycle automations healthy and performing.
Why this role matters: CRM at Levain sits in a small, high-visibility growth function that reports directly to our CEO/CCO. There’s no layer of process between your work and the people making decisions — what you build ships fast, and its results are seen at the top of the company. If you want scope and ownership earlier than a large brand would give you, this is that seat.
What You’ll Own Campaign Production & QA Build and deploy email and SMS campaigns end to end in Klaviyo: audience and segment setup, links and UTMs, render and device testing, scheduling, and pre-send QA
Maintain the CRM marketing calendar, traffic creative requests with our design partners, and hold timelines across content, ecommerce, and web
Turn strategic direction into written campaign briefs, and draft copy for recurring and evergreen sends within our established brand voice
Support campaign production across all sales verticals — DTC, Corporate, Catering, Retail, and Subscription (Levain Cookie Club)
Lifecycle Flows & Program Hygiene Keep our automated flows healthy: monitor performance, catch broken merge tags, dead links, feed issues, and segment drift before customers do
Build and maintain segments and support ongoing list health work
Reporting, Testing & Analysis Own recurring CRM reporting across email and SMS — weekly and monthly pulls, dashboard upkeep, and flagging performance shifts and anomalies as they happen
Execute a defined A/B testing roadmap (subject lines, offers, send timing, creative), and grow into proposing your own hypotheses
Contribute to analysis on engagement, conversion, retention, winback, and overall lifecycle performance.
Campaign Execution & Cross-Functional Leadership Serve as the day-to-day owner of CRM marketing initiatives, partnering cross-functionally across content, design, copy, development, customer engagement, operations, and web teams.
Manage the CRM marketing calendar, including campaign briefing, deployment, production, and QA, ensuring timely and high-quality execution.
Requirements Minimum 1-2 years hands-on email and/or SMS marketing experience at a direct-to-consumer brand
Demonstrated experience shipping campaigns end to end — brief through build, QA, deployment, and post-send reporting
Ability to build audiences and segments from a brief without a technical spec
Comfort with reporting and analysis: pulling numbers, spotting what changed, and explaining it clearly
Exceptional organizational skills and attention to detail
Bachelor’s degree or equivalent practical experience
Preferred Klaviyo experience strongly preferred; hands-on experience in another enterprise ESP (Braze, Iterable, Attentive, Bluecore, Salesforce Marketing Cloud) transfers well
Food, gifting, or multi-channel (retail + ecommerce) brand experience
Shopify familiarity
Working knowledge of SMS marketing compliance (quiet hours, consent, TCPA/CTIA basics)
Copywriting experience
Loyalty and referral program experience
Basic HTML, Google Analytics, and Excel/Sheets proficiency
Compensation & Benefits $70k–$80k + 10% annual bonus potential
Health, Vision, Dental Insurance
Employer-funded Healthcare Reimbursement Account
Additional supplemental benefits: Commuter Benefits, Employee Assistance Program, Bike-Share Reimbursement
14 Weeks Fully Paid Parental Leave
Four Weeks of Paid Time Off
401K with 3.5% Company Match
We are committed to fostering a diverse, inclusive, and equitable workplace where all employees feel valued and empowered to contribute their unique perspectives.

#J-18808-Ljbffr