Social Media & Marketing Coordinator - Part-Time

Social Media & Marketing Coordinator – Part-Time Company: Zona Physical Therapy & Wellness
Location: Buford, GA 30518
Work Arrangement: Hybrid
Employment Type: Part-Time
Hours: 10–15 hours per week to start
Compensation: $18–$22 per hour, based on experience
Schedule: Flexible
Job Description Zona Physical Therapy & Wellness is looking for a creative, energetic, and social-media-savvy Social Media & Marketing Coordinator to help grow our online presence and showcase our Physical Therapy, Pilates, Wellness, Spa, and Aesthetic services.
This is a hands-on content creation role for someone who enjoys social media, short-form video, photography, branding, and finding creative ways to tell a story.
You will come into our Buford clinic approximately one day per week to capture photos and videos , then use that content to create engaging Reels, TikToks, educational posts, promotions, and other social media content.
Editing, scheduling, content planning, and other responsibilities may be completed remotely.
The position will begin at approximately 10–15 hours per week , with the opportunity for additional hours and responsibilities as the role grows.
Responsibilities Create and schedule content for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile
Visit the clinic approximately once per week to capture original photo and video content
Film and edit short-form videos, including Reels and TikToks
Capture treatments, exercises, staff demonstrations, client experiences, and behind-the-scenes content
Create educational and engaging Physical Therapy content
Showcase Private Reformer Pilates sessions, exercises, and programs
Create visually appealing Wellness, Spa, and Aesthetic content
Create before-and-after content when appropriate and properly authorized
Create graphics, promotions, and social media materials using Canva
Write engaging captions, hashtags, calls-to-action, and post descriptions
Maintain a consistent brand voice and visual aesthetic
Develop and maintain a monthly content calendar
Monitor engagement and respond to comments/messages when appropriate
Research current social media trends and identify trends that fit our brand
Brainstorm creative campaigns, promotions, and seasonal content
Repurpose successful content across multiple social platforms
Track basic performance, including reach, engagement, follower growth, and leads
Help identify opportunities to turn social media engagement into consultations and appointments
Content Areas The Social Media & Marketing Coordinator will create content across several areas of our business:
Physical Therapy
Pilates
Wellness & Recovery
Spa & Aesthetics
Qualifications Experience creating social media content for a business, brand, organization, or personal portfolio
Comfortable filming and editing short-form video
Familiar with Instagram, Facebook, TikTok, and current social media trends
Experience with Canva
Experience with CapCut or similar video-editing software
Basic photography and videography skills
Strong eye for aesthetics, branding, and visual storytelling
Strong written communication skills
Organized and able to plan content ahead of time
Creative, reliable, and self-motivated
Comfortable interacting with staff and clients while filming
Able to work independently and bring new content ideas to the team
Reliable transportation and ability to work onsite in Buford, GA approximately once per week
Experience in healthcare, physical therapy, fitness, Pilates, wellness, beauty, spa, aesthetics, or local business marketing is a plus but not required.
What We're Looking For We're looking for someone who naturally sees content opportunities.
If you see a Physical Therapist demonstrating an exercise, a Pilates instructor working on the Reformer, an aesthetic treatment being performed, or someone using one of our wellness services, your first thought should be:
How can I turn this into engaging content? The ideal candidate is creative, trend-aware, comfortable behind the camera, and able to take initiative without needing to be given every content idea.
We want someone who can help make the Zona brand feel professional, educational, welcoming, modern, and engaging.
Hours & Work Arrangement 10–15 hours per week to start, with the opportunity for additional hours as the position and our marketing needs grow.
This is a hybrid position .
Approximately one scheduled onsite content day per week at our Buford clinic
Remote work for editing, graphic design, caption writing, scheduling, engagement, and content planning
Additional onsite time may occasionally be needed for special promotions, events, or content opportunities
Compensation $15–$20 per hour, based on experience, portfolio, and content creation skills.
Performance, compensation, and opportunities for additional hours may be reviewed after the initial 90-day period.
Benefits Flexible schedule
Hybrid work arrangement
Opportunity for increased hours as the position grows
Opportunity to create content across healthcare, fitness, wellness, and aesthetics
Creative freedom to bring new ideas to the brand
Employee discounts on select Zona wellness and spa services

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