Creative Strategist, Paid Social

Owning the creative strategy for a flagship account, the part-time contract Creative Strategist, Paid Social & Video will manage the development of high-volume creative assets, including scripts and hooks, while analyzing performance metrics and directing production in a fully remote environment.
Key responsibilities

Develop and defend the creative thesis for the account, establishing testable positioning territories
Produce a high volume of short-form video scripts and creative angles, managing the testing roadmap
Analyze performance data to inform creative decisions and direct production teams effectively

Required qualifications

4+ years of experience in paid social creative, particularly with Meta as a primary revenue channel
Proven ability to write scripts and develop hooks that drive performance
Fluency in Meta Ads Manager reporting at the creative level, including video engagement metrics
Experience directing UGC creators and producing paid-ready content at scale
Strong written communication skills and experience in client-facing roles at the senior stakeholder level