Freelance Copywriter, Art & Culture

Digital Counsel is looking for a Freelance Copywriter with strong roots in the art and culture world to support content production across our client accounts. This is a project-based role for a writer who thrives on translating complex ideas into clear, compelling digital copy across registers—from social captions and email subject lines to voice-y newsletters and editorial features.

You're fluent in the language of contemporary art without being precious about it. You write quickly, edit rigorously, and understand that the best copy disappears into the work it describes.

This is a freelance engagement with the potential to grow into a full-time Social Media Manager role for the right candidate. We're looking for someone who wants to build something with us—not just fill a gap.

Responsibilities

Write and refine storyboards and copy for organic and paid social media, web pages, email newsletters, artist profiles, exhibition descriptions, and digital ads, including shortform video.

Adapt tone and style across institutional, editorial, and social contexts for a range of art and culture clients.

Support editorial production, including contributing to article drafts, interview edits, and feature writing as needed.

Incorporate feedback from account managers, designers, and clients efficiently through multiple revision rounds.

Maintain brand voice consistency and uphold high standards for clarity, accuracy, and cultural fluency.

Assist with CMS publishing and quality control as needed.

Qualifications

2+ years of professional copywriting experience, with a portfolio demonstrating art, culture, or related field work.

Deep familiarity with contemporary art and cultural discourse; comfortable writing for both specialist and general audiences.

Experience writing for digital channels including social, email, and web.

Strong editing skills and attention to detail.

Ability to work quickly, manage deadlines, and communicate proactively with a remote team.

Familiarity with Figma, Google Presentation, Claude, CMS platforms, Notion, or Basecamp a plus.

About Us
Digital Counsel is a full stack creative agency

led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach.

We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy - with measurable ROI. Our expertise spans

digital strategy, communications, content creation, advertising , and

audience development,

supported by hands-on capabilities in

brand identity, websites, social media, content production, artist collaborations, platform management,

and

paid media planning . We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways.

Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan.

Working at Digital Counsel
Digital Counsel is a New York-based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos -

"Advertising by Artists"

- reflects a commitment to creative excellence and cultural relevance in every project.

Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners.

flexible schedules

a hybrid work model

cultural benefits that encourage ongoing engagement with the arts

Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work.

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