Sr. Brand Manager, OTC Expert Marketing US

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As

Senior Brand Manager, OTC Expert Marketing , you will lead Haleon’s Expert Marketing strategy across key OTC categories and brands, including Pain and Allergy with potential future expansion opportunities. This role is ideal for a strategic, enterprise-minded marketer who can translate healthcare provider (HCP) insight, trusted science, omnichannel activation, and performance data into measurable business growth.

You will partner with Brand, Medical Affairs, Expert Sales, Category, agencies, and external healthcare organizations to strengthen HCP trust and recommendation, improve patient outcomes, and build brand equity across the OTC portfolio.

This role requires a leader who can operate from strategy through execution by shaping HCP journeys and audience strategy, enabling the Expert Sales force, elevating creative excellence, and embedding a culture of continuous learning and performance optimization.

This role will provide

YOU

the opportunity to lead key activities to progress

YOUR

career. These responsibilities include some of the following:

Strategy, Enterprise & Portfolio Leadership: Lead end-to-end Expert Marketing strategy across a complex OTC portfolio. Develop a 3–5 year vision, sharpen portfolio priorities, identify scalable go-to-market models, demonstrate enterprise leadership, and align marketing, field activity, and business objectives.

Modern HCP Marketing & Omnichannel Acceleration: Lead omnichannel activation across earned, owned, paid, social, influencer, CRM, conferences, sampling, and HHP.com to improve HCP reach, relevance, engagement, recommendation, conversion, and measurable impact. Advance omnichannel capabilities into impactful channels and maximize first-party data and deep HCP audience understanding to effectively and efficiently earn HCP recommendations.

Data, Analytics & Performance Management: Translate data into strategic recommendations, business cases, and performance insights. Drive KPI tracking, rapid learning, ROI improvement, and portfolio optimization.

Creative, Communications & Media Leadership: Oversee 360 creative and scientific communications that translate clinical evidence, product benefits, mechanisms of action, and category insights into compelling HCP education and resources. Partner with agencies to deliver high-quality creative, media plans, and performance optimization.

Collaboration & Influence: Build strong partnerships across Marketing, Sales, Operations, Medical Affairs, CBIA, agencies, healthcare organizations, and industry groups. Ensure senior stakeholder alignment, visibility, and enterprise-connected execution.

Salesforce Enablement: Partner with Expert Sales, capabilities, and operations teams to develop and distribute sales materials, e-sales aids, training, samples, and patient education resources. Ensure field execution is aligned to brand priorities, HCP needs, and measurable business impact.

Team Development & Culture Building: Lead, coach, and develop the OTC Expert Marketing team. Foster an inclusive, high-performing team culture grounded in consumer obsession, creative bravery, agility, accountability, learning, and data-driven performance.

What Success Looks Like

Clear OTC Expert Marketing strategy with sharpened priorities and accelerated portfolio growth that achieves business objectives.

Stronger HCP trust, recommendation, and patient conversion across priority brands.

Alignment between marketing, category strategy, field execution behind a common purpose and outcomes.

Advanced HCP journey design, audience strategy, omnichannel activation, and performance optimization.

Elevated scientific storytelling, creative quality, and agency output that drives meaningful impact.

Data-driven decisions, performance tracking & optimization, and measurable impact across HCP touchpoints.

Stronger internal and external partnerships that enable faster, more meaningful and connected execution.

Developed Expert marketing talent, with strong team culture, accountability, agility, and performance.

Why you?
Basic Qualifications:

5+ years of marketing experience; preferably in CPG, OTC, healthcare, pharmaceutical, or related industries

Experience leading brand strategy, complex priorities, omnichannel activation, campaign & creative development, and media planning

Ability to connect marketing activity to KPIs, measurable business impact, and portfolio or brand growth

Proven ability to influence, remove barriers, and lead cross-functional teams and agency partners to deliver high-quality work at pace

Financial acumen and analytical rigor, including budgets, business cases, KPI tracking, forecasting, and insight-led decision-making

Consumer- and customer-obsessed, scientifically curious, and comfortable moving between strategy, creativity, data, and execution

Strong communication, storytelling, stakeholder management, and enterprise leadership skills

Experience coaching and developing direct reports, junior marketers, or cross-functional team members

Preferred Qualifications:

MBA Degree in Marketing or Related Field.

Knowledge of multiple product categories

Experience working with complex regulatory, clinical, medical, scientific, or claims environments including new product launches

Experience with leveraging 1st party data to acquire and retain customers

Experience with sales force enablement field activation and tools

Up to 25% of travel

This role is located at our Warren, NJ headquarters with a 3 day in-office requirement.

The expected salary range will be $142,282 – $199,423.

Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date
2026-09-14

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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