Media Advisory Analyst, Rights

Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Who We Are: IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
About IMG Rights IMG Rights is the division of TKO that advises and negotiates media deals on behalf of the world’s top sports and entertainment organizations as well as advises them on key strategic priorities aimed at growing overall media presence and maximizing global commercial media value. IMG’s list of global clients include leading sports properties/federations such as the NHL, NASCAR, NBA, MLB, NFL, NCAA, MLS, Wimbledon, Tennis Grand Slams, Major Golf Tournaments, and the IOC as well as the professional sports franchises that sit within them. IMG’s growing consulting and advisory practice expands upon the division’s rights representation services and collaborates directly with top-level client leadership in responding to changing market dynamics, developing media strategy and positioning, tackling pressing obstacles, innovating new areas of growth, and establishing key relationships in the space. IMG is seeking a Strategy Analyst to join the North America team. The Strategy Analyst will work closely alongside the team’s senior executives that are focused on IMG’s consulting and advisory work, as well as support media deal processes for current and future clients. This role will feature hands‑on exposure to all elements of deal negotiation and execution related to IMG’s rights representation services as well as client strategy development and dynamic media rights valuation & scenario modeling across the division’s advisory business. The Strategy Analyst position will work across all consulting and advisory projects and see heavy client exposure. The ideal candidate is passionate about the media, sports, and entertainment space and eager to learn the ropes of a fast‑paced and changing industry. Candidates should be able to work well in teams and effectively manage multiple project workstreams simultaneously. The best candidates will be proven self‑starters and show success as strategic thinkers and problem solvers in their previous roles.
Core Responsibilities Support IMG leadership team on client deal negotiation, strategy development, and media rights valuations.
Work within the strategy function preparing financial models and developing businesses plans for clients and internal division projects.
Take a leading role in executing advisory/consulting project work (e.g., owning client relationships, running weekly client check‑ins, delivering final presentation/readouts).
Collaborate with team executives in responding to client RFPs and supporting business development processes.
Lead industry research, analysis, and due diligence efforts to support client development and expand new business verticals.
Serve as primary liaison between IMG and TKO Analytics – our in‑house analytics division –during data requests as part of advisory projects.
Create and share relevant knowledge building documents with broader TKO leadership and clientele.
Help build, shape, and design internal and client reports, briefs, and presentations.
Required Skills Ability to communicate effectively with all audiences, including senior leaders, in a structured manner.
Excellent interpersonal, communication, and presentation skills.
Work effectively with diverse teams to come up with the best solution.
Proactive, self‑starter who can work independently within set objectives.
Knowledge of Sports, Entertainment, Media, and Technology industries preferred.
Strong financial and business modeling skills.
Strong proficiency in in Microsoft Excel and PowerPoint.
Ability to establish trust‑based relationships with clients to better serve their organizations.
Foundational knowledge of finance, valuation, and accounting.
The ability to gather and synthesize information/data into clear hypothesis or recommendations.
A passion for the sports & entertainment industry combined with a solid understanding of the sports rights market.
Qualifications and Experience Bachelor or master’s degree, pre or post MBA.
1+ years of experience at a consulting firm, investment bank, or corporate strategy/business development role preferred.
Experience within a client facing role preferred.
Hiring Rate Hiring Rate Minimum: $72,000 annually(minimum will not fall below the applicable State/local minimum salary thresholds)
Hiring Rate Maximum: $96,000 annually
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
About WWE WWE® is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family‑friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV‑PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world‑class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video‑on‑demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
About UFC UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About IMG IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi‑channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
About PBR PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
About On Location On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
About Zuffa Boxing Zuffa Boxing is a joint venture between TKO Group Holdings, Inc. (“TKO”) (NYSE: TKO) and Sela, the entertainment conglomerate. TKO serves as managing partner, providing day‑to‑day operational expertise, management, and oversight of the promotion, with executive leadership anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan. The promotion aims to reimagine the sport of boxing by evolving the current model to restore the sport’s rightful place in the forefront of the global sports ecosystem. For more information, follow @Zuffa_Boxing on X; and @ZuffaBoxing on Snapchat, Instagram, Threads, and TikTok.

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