Associate Brand Marketing Manager - CPG

A bit about us:

We are a growing North American consumer products company with a portfolio of premium brands sold through major retail and foodservice channels across the U.S. and Canada.

The U.S. represents one of our biggest growth opportunities, and we're investing in building a stronger, more consumer-driven marketing organization. This is a unique opportunity to join as our first dedicated U.S. marketing resource and have a real hand in shaping how our brands grow in the market.

Why join us?

$80,000 - $95,000 base salary + discretionary bonus
100% company-paid Medical, Dental & Vision insurance
Company-paid Life, Short-Term & Long-Term Disability insurance
401(k) company contribution
High-visibility role with direct access to marketing leadership
Opportunity to help build the U.S. marketing function
Collaborative, entrepreneurial environment with significant growth ahead
Job Details

What You'll Do
You'll own the day-to-day execution of marketing initiatives for the U.S. market, working closely with Marketing, Sales, Commercial Strategy, Operations and outside agency partners.

Manage the U.S. marketing calendar and execute brand campaigns across digital, retail, foodservice and trade channels
Manage agency partners, including briefs, feedback, timelines and deliverables
Support new product launches from packaging development through commercialization
Own packaging projects, coordinating design, regulatory/QA review and production-ready materials
Develop sales tools, sell sheets, category materials, POS collateral and other customer-facing content
Support digital shelf content and retailer media initiatives for key accounts
Use consumer, shopper and market insights to strengthen campaigns, innovation and brand decisions
Track marketing budgets, project timelines and multiple initiatives simultaneously
Monitor competitive activity and emerging U.S. consumer and category trends
What We're Looking For

3-5 years of brand-side CPG marketing experience, ideally within food, beverage or another consumer products category
Experience supporting or managing brand campaigns and product launches
Hands-on experience with packaging development
Experience managing agencies and external creative partners
Understanding of the U.S. retail landscape and how marketing supports Sales and retail buyers
Strong project management skills with the ability to manage multiple priorities
Experience with Circana, Numerator or similar syndicated consumer/category data is a plus
Foodservice marketing exposure is a plus
Strong PowerPoint and Excel skills

This is an ideal opportunity for a hands-on CPG marketer who enjoys both the brand-building and commercial sides of marketing and wants the opportunity to make a visible impact in a growing U.S. business.

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