Digital Marketing Manager

Digital Marketing Manager
We are looking for a passionate Digital Marketing Manager to provide strategic insight, execute paid digital campaigns, and oversee social media initiatives; including content creation and community management.

This role requires that you are driven for success and have an in-depth knowledge of current marketing tools and strategies, the ability to determine what strategies will be effective, and an eagerness to continually grow with “what’s next” in digital – both as a student and a coach of digital marketing. You will oversee digital marketing projects from concept to execution, soup-to-nuts. This could include developing, implementing, tracking, reporting, and optimizing campaigns across all digital channels – essentially a digital unicorn!

You will be accountable for providing insights on performance against budgets and objectives to ensure that both the client and agency business objectives are met. You will also have the opportunity to participate in and contribute to broader client initiatives such as brand and integrated marketing strategy.

PRIMARY RESPONSIBILITIES

Planning and implementation of Web, SEO/SEM, email, social media and digital media campaigns

Manage the strategy and setup of all paid campaigns

Create shareable content appropriatefor specific networks to spread both our brand and our content

Run social media promotions

Drive consistent, relevant traffic and leads from our social media channels

Explore new ways to engage and identify new social network opportunities to reach target buyers

Provide reporting that measures metrics against objectives (i.e. ROAS and KPIs)

Provide insights and recommendations with a strategic POV

Evaluate end-to-end customer experience across multiple channels and customer touchpoints

Measure and optimize campaigns using dashboards, Google Analytics, and marketing analyticsreports

Identify digital and customer trends (B:B and B:C)

Collaborate with the Involve team to implement marketing strategy, new messaging, and ad types

Collaborate with the integrated Involve team to develop a marketing strategy, messaging, and ad types

Evaluate and use digital marketing management tools. Stay up to date on the latest tools and be prepared to analyze the efficiency of tools and provide recommendations.

Handle day-to-day client communications

JOB REQUIREMENTS

Demonstrated experience creating strategy and content for social media and managing SEO/SEM , display advertising , marketing database, email, and social media campaigns

In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social media advertising and influencer marketing

Highly creative with experience in identifying target audiences and executing digital campaigns that engage, inform and motivate

Experience creating reports or building dashboards with data from Google Analytics, Adwords, Doubleclick, Facebook, Twitter, etc.

Hands-on experience working within marketing automation platforms such as Hubspot

Apply critical thinking to solve problems and take ownership of projects

Exceptional time management skills and the ability to prioritize tasks to meet deadlines

Maintain a strong desire to constantly learn more about digital marketing

Minimum of 3 years experience at a digital/marketing agency

Bachelors degree or equivalent combination of education and experience in digital marketing, business, and communications

Must work efficiently and independently, be proactive, detail-oriented, and highly organized

PERSONALITY & CULTURE

An outgoing, positive and energetic attitude

Thrive in a self-motivated, fast-paced, demanding (and fun!) work environment

Exercise good judgment, quick decision-making, and the ability to be calm in stressful situations

Ability to take criticism well and not take yourself too seriously

A deep appreciation for sarcasm and one-liners

Like dogs in the office

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