Head of Marketing

Location: Blue Bell, PA (100% Fully Onsite)
Compensation: $140,000 / year + Equity Payout Opportunities
Schedule: Monday – Friday (Full-Time)
Benefits: 4% 401(k) Match, 80 Hours Accrued PTO
Key Responsibilities Marketing Leadership & Team Management (60%): Lead, mentor, and direct an in-house team of 6 creative professionals (videographers, copywriters, and content creators). Establish campaign KPIs, goal frameworks, performance metrics, and accountability structures across all brands.
Hands-On Campaign Execution (40%): Plan, execute, and optimize multi-channel branding and acquisition campaigns across digital, search, paid media, and lead generation channels.
Multi-Brand Portfolio Oversight: Own end-to-end marketing strategy across three key areas of the business.
Home Services Lead Generation: Leverage and optimize home services digital aggregators and lead generation channels (e.g., Angi, Thumbtack, local lead gen platforms).
Cross-Functional & Leadership Partnership: Partner directly with executive leadership, the remote Client Experience team, and portfolio business heads to align marketing outcomes directly with revenue growth and business exit valuations.
What You Bring Leadership Experience: Proven track record in a marketing leadership role managing creative and technical staff (videographers, writers, designers, and growth marketers).
Home Services & Trades Industry Background: Mandatory experience in marketing within home services or residential trades industries (e.g., Roofing, HVAC, Plumbing, Electrical, Landscaping, Remodeling, Pest Control, or General Maintenance/Handyman).
Lead Generation Expertise: Practical, hands-on experience driving customer acquisition through trade-focused lead generation platforms (e.g., Angi, Thumbtack) and local lead channels.
Data-Driven Approach: Strong background setting quarterly and annual goals, tracking ROI, analyzing conversion metrics, and establishing performance standards.
Operational Presence: A proactive, hands-on operator who balances high-level strategic planning with day-to-day execution alongside on-site creative teams.

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