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Director, Digital Strategy

Coca-Cola · Atlanta, GA, USA ·

Job type:
Full Time

Director, Digital StrategyWe are seeking a Director, Digital Strategy to turn our digital ambition into the analysis, plans, and operating rhythm that move it forward. Reporting to the Head of Digital Strategy, you will support that strategy by building the fact base behind where The Coca-Cola Company places its digital bets, drafting and maintaining the strategy and roadmap, and running the cadence and scorecard that keep the agenda on track. Where the strategy is set at the enterprise level, you make it real, rigorous, and actionable.This is a hands-on strategy role for someone who can go from a blank page to a board-ready recommendation. You will frame ambiguous problems, build the analysis and business cases that justify investment, prioritize proofs of concept and use cases against clear criteria, and translate decisions into roadmaps that product, data, and engineering teams can execute. You will work shoulder to shoulder with the Head of Digital Strategy and act as a trusted point of contact for partners across the transformation organization, functions, and markets.The ideal candidate pairs the structured problem solving of a top-tier strategist with strong understanding of digital, data, and AI. You are comfortable owning the detail, whether that is a prioritization model, a value case, a roadmap, or the mechanics of a quarterly business review, and you turn it into something leaders can decide on quickly.What You'll Do for UsBuild and maintain the strategy fact base: develop the analysis, market and competitive scans, and business cases that inform where The Coca-Cola Company invests in digital, and turn them into clear recommendations for the Head of Digital Strategy and senior leadersTranslate enterprise strategy into actionable digital capabilities and roadmaps: bridge the enterprise strategy and digital strategy; maintain the domain taxonomy and the end-to-end roadmap as priorities, dependencies, and capabilities evolvePrioritize use cases and proofs of concept: apply clear criteria to rank digital and AI opportunities by value, momentum, and speed to impact, and recommend which proofs of concept to pursue, which to scale, and which to stopRun the operating cadence: own the mechanics of the strategy-to-execution rhythm, including business reviews, leadership forums, and value-tracking checkpoints, so decisions are well prepared, captured, and followed throughSupport funding and governance: prepare the materials and analysis behind investment decisions, decision rights, and outcome-based funding, and help run the governance forums that allocate resources to the highest-value initiativesMaintain the digital scorecard: track transformation progress and the business outcomes driven by digital, surface the insights that inform reprioritization, and prepare clear, accurate reporting for senior stakeholdersPartner across the system: act as a strategy partner for product, engineering, data, functions, and markets, building the alignment and shared understanding that turn strategy into adoptionTell the story: produce crisp, executive-ready narratives and materials that make complex digital choices clear and decision-readyRequirements & Qualifications5+ years of experience in digital or technology strategy, corporate strategy, or a related field, including time spent translating strategy into executionStrong structured problem solving: able to frame an ambiguous problem, build the analysis, and land a clear, well-supported recommendationSolid fluency in digital product, data, and AI concepts, with enough depth to work credibly with product, engineering, and data science teamsExperience building business cases and prioritization models, including sizing value and weighing trade-offs across competing initiativesExperience contributing to roadmaps or a product or transformation portfolio, including dependencies, sequencing, and progress trackingExcellent communication and storytelling, with a track record of producing executive-ready materials and influencing without authorityHighly organized and self-directed, comfortable owning the detail and the operating mechanics of a fast-moving agendaBachelor's degree in business, engineering, computer science, economics, or a related fieldPreferred QualificationsMBA or advanced degree in a relevant fieldTop-tier strategy consulting experience, or a blend of consulting and in-house digital or strategy workExperience in consumer products, retail, or another large, decentralized, multi-market organization with a franchise or bottler modelExperience supporting governance, funding, or scorecard mechanisms for a digital or transformation portfolioWays of WorkingBusiness-led: you start from growth and value, connecting digital and data to enterprise outcomesAnalytically rigorous: you let evidence drive the recommendation, and you are comfortable owning the underlying model and detailAction-oriented: you turn strategy into plans, materials, and decisions, and you follow through to make sure they landTechnically and commercially fluent: you move between business ambition and technical reality without losing either audienceCollaborative: you build trust quickly across functions, markets, and technical teams, and you influence without relying on authorityAdaptable and self-directed: you thrive amid ambiguity and shifting priorities, and you bring structure to whatever you take onWhat We'll Do for YouPlace you at the center of The Coca-Cola Company's technology, data, and AI agenda, shaping the strategy that fuels future growthGive you direct exposure to senior digital leadership and the chance to see your analysis turn into decisions and actionOffer a clear path to grow your scope and ownership as the digital agenda scales across the systemConnect you with world-class teams across product, engineering, data, AI, and the broader transformation organizationSupport your development as a digital strategy leader at one of the world's most recognized brandsThe Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Skills:Pay Range:United States of America: 164,000 USD - 193,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Location(s):United States of AmericaCity/Cities:AtlantaTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:August 14, 2026Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.