Associate, Brand Management

Who We Are:

The Honey Pot was born out of one woman’s need to naturally heal herself. And evolved into a mission to clean up the feminine care aisle. Our mission is to educate, support, and provide humans with vaginas around the world, the tools and resources that promote health and wellness; by engaging these humans one healthy honey pot at a time. Through our functional plant derived feminine care system, our goal is to provide humans with a safe and alternative to feminine care that is powered by herbs.
Company Mission:

We serve humanity through community connections, transparent education, and safe, plant-derived products that work.
The

Associate, Brand Management

will report into the Senior Brand Manager - Period Care and support the Brand team by owning go-to-market planning, project management, and cross-functional coordination to ensure brand initiatives are executed on time and with excellence. This role serves as a central driver of timelines, milestones, and workflow across marketing functions and works in close partnership with Sales, Sales Capabilities, Digital Marketing, eCommerce, Creative/Design, Brand Experience and agency partners to ensure initiatives are executed on time, aligned to business priorities, and ready for retailer activation. The Associate, Brand Management helps translate brand strategy into executable plans and ensures momentum across initiatives.
What You'll Do:

Brand Go-To-Market (GTM) Execution

Own go-to-market execution for brand initiatives including launches, campaigns, sampling, intellectual property requests, and retail moments (i.e. displays)
Build and manage GTM timelines, workback schedules, and milestone tracking
Ensure alignment across Brand, Marketing, Operations, and Sales
Translate brand strategy into executable plans
Cross-Functional Project Management

Serve as day-to-day project manager for brand-led initiatives
Build strong partnerships across Sales, Sales Capabilities, Digital Marketing, eCommerce, Creative/Design to ensure successful execution of go-to-market initiatives
Identify and solve for risks, bottlenecks, and timing conflicts
Support workflows including artwork refreshes and change control
Serve as primary Brand contact for Sales timelines and deliverables, including retail displays and digital assets
Ensure product launch assets are completed in advance of retailer timelines
Maintain product launch trackers and readiness summaries
Translate brand plans into sales‑ready narratives leveraging brand analytics and consumer insights
Marketing Calendar & Process Excellence

Own holistic marketing and GTM calendar
Ensure visibility and alignment on priorities
Champions process improvement and operational excellence to strengthen organizational effectiveness and drive business results.
Who You Are:

Highly organized and process-driven
Strong communicator across teams
Proactive and detail-oriented
Comfortable managing multiple priorities
What You Need:

3-5 years of experience in brand marketing, marketing operations, or project management
Experience supporting go-to-market product launches and/or brand campaigns
Strong organizational and project management skills, experience with Wrike (or some project management tool) preferred
Experience working with Sales teams and supporting commercial execution
Familiarity with syndicated data analytics platforms (e.g., Nielsen, IRI, Power BI, etc.)
CPG and retail / shopper marketing experience preferred
Core Values in Action

Human Centered Mindset:

We carefully consider and address the impact all our business decisions will have on the humans we serve. We know our humans so well that we can anticipate their needs, and we seek to provide an experience that exceeds their expectations.
Courageously Collaborative:

We are a talented team who respects each individual for their towering strengths and understands that the best results come from clear expectations, collaboration and holding ourselves and each other accountable for shared results.
Growth Mindset:

We put fresh thinking in action and constructively challenge the usual approach of doing things in order to create better products for our humans and a better work experience for our team.
Wellbeing inside and out:

We know that people reach their full potential when they operate in an environment that supports their wellbeing. At The Honey Pot we prioritize wellbeing with consistency and transparency for our internal team, our external partners and our humans.
Partners in Profit:

We are all owners of The Honey Pot and we partner to make thoughtful and well‑reasoned business decisions to drive growth.
Company Guidelines:

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the team member during the course of employment. Additional duties and responsibilities may be assigned by supervisor as business needs dictate and as the supervisory personnel deem appropriate.
All The Honey Pot Company team members are expected to follow company policies and procedures, whether those policies and procedures are established in writing or in practice.
All The Honey Pot Company team members must adhere to the highest of ethical standards, respect and cooperation in the workplace and focus on delivering a world‑class experience to internal customers and all The Honey Pot Company clients.

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