Executive Director, Brand - VYKAT

Who We Are:

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com , and follow the company on LinkedIn , X , Facebook and YouTube . ( *in collaboration with AbbVie )
About the Role:

Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.
Your Contributions (include, but are not limited to):

Develops and authorizes implementation of strategic plans for the commercialization team
Drives the implementation of new ideas and approaches to ensure successful commercialization of new product
Responsible for the development and execution of the brand's operational plan, including business planning activities, budgeting, strategy, and marketing communications
Oversees development and implementation of tactical initiatives through subordinate managers and/or employees
Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas
Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions
Provides guidance to senior management on all Brand issues and initiatives.
Serves as a subject matter expert for the product, market and treatment landscape
Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies
Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
Drives creation of US HCP & consumer-facing print and digital materials for field use
Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.
Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
Manages/controls the brand operating budget.
Builds relationships with thought leaders, advocacy groups and local
ational organizations as needed to grow industry awareness
At all times, ensures compliance with all corporate polices, regulations and laws
Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Other duties as assigned
Requirements:

BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist; Experience in commercialization / product launches and building product brand(s) is preferred OR
Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR
Extensive previous leadership experiences also required
Expert level understanding of the brand development process
Strong leadership attributes to generate commitment and constructively resolve issues
Must be comfortable le

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