Digital Marketing and Communications Manager

Digital Marketing And Communications Director

The Digital Marketing and Communications Director is a versatile, hands-on digital communications professional responsible for graphic design, website management, along with supporting marketing communications, email marketing, and performance analytics. The person in this role works largely independently, coordinating with the Director on shared social media and website initiatives. The ideal candidate is a self-directed, creative professional who can move fluidly between strategic planning and independent execution.
Key Responsibilities

Brand & Design
Create graphic design assets for internal marketing/branding initiatives and client-facing materials
Maintain brand consistency across all internal and external communications
Website & CMS
Manage and update the company website using WordPress and Elementor
Work with other third-party CMS platforms as needed
Digital Advertising & Analytics
Manage digital ad campaigns using Google Ad Manager (GAM)
Manage and optimize campaigns through Meta Business Suite
Analyze performance using Google Analytics, Meta Analytics, streaming data, and other reporting tools to inform strategy and demonstrate ROI
Marketing Strategy & Execution
Develop and execute overall marketing strategy in alignment with organizational goals, including promoting our services to potential clients
Plan and manage integrated marketing campaigns across multiple channels
Email & Lead Generation
Build, manage, and optimize email newsletter campaigns
Develop and execute lead generation strategies and track conversion performance
Networking
Engage in community networking events
Qualifications
Bachelor's degree in marketing, Communications, Graphic Design, or a related field (or equivalent experience)
5+ years of experience in marketing, communications, or a related role
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
Hands-on experience with WordPress, Elementor, and other CMS platforms
Experience managing campaigns through Google Ad Manager and Meta Business Suite
Strong understanding of analytics platforms (Google Analytics, Meta Analytics, streaming/viewership data)
Experience with email marketing platforms and lead generation strategy
Excellent written and verbal communication skills
Strong project management skills with the ability to manage multiple priorities and deadlines
Creative thinker with strong attention to detail
Preferred Qualifications
Experience working with both internal stakeholders and external clients
Familiarity with marketing automation and CRM tools
Experience in broadcast or communications
EOE
We are committed to ensure fair and equal treatment for everyone we employ and as such, we are a proud Equal Opportunity Employer. We value diversity and believe employment, training, and promotional opportunities should be available to all persons without regard to race, color, gender (including gender nonconformity, gender identity, status as a transgender individual, and sexual orientation), sex (including pregnancy), age, religion, national origin, ethnicity, physical or mental disability, genetic information, political affiliation, protected veteran status or membership in the armed services, or any other consideration that is protected by applicable federal, state, and local law.