Performance Marketing & Growth Manager

Performance Marketing & Growth Manager

Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators:

Increase qualified leads for services

Grow training program enrollments

Improve conversion rate from leads

Strengthen brand positioning and awareness

Optimize campaigns using performance insights
Required Qualifications
Experience in marketing for services and/or training
Proven track record of lead generation and enrollment growth
Strong understanding of B2B marketing funnels
Ability to manage campaigns across channels
Bachelor's degree in marketing or related field
Marketing automation tools
CRM systems (e.g., Salesforce)
Email marketing and segmentation
Google Analytics and reporting
Content marketing and SEO basics
Strategic thinking
Customer-centric messaging
Collaboration with sales and trainers
Project management
Analytical decision-making