Social Media Content Specialist

Key Responsibilities
1. Video Editing & Production

Edit long-form videos (10-20 minutes) and short-form videos (Shorts, Reels) for YouTube

Add engaging intros, outros, transitions, text overlays, and captions

Incorporate B-roll, stock footage, animations, and graphics as needed

Ensure audio clarity, background music, and sound effects are balanced

Deliver videos in YouTube-optimized format (1080p or 4K)

Create eye-catching custom thumbnails for each video

2. Video Publishing & Channel Management

Publish videos consistently on scheduled days (minimum 3 long videos per week and daily 2 shorts)

Write SEO-optimised titles (including target keywords)

Write detailed video descriptions (150-200 words) with relevant links

Add tags, hashtags, and timestamps for better discoverability

Add end screens and cards to promote other videos and playlists

Organise videos into playlists for better viewer retention

3. YouTube SEO Optimization

Conduct keyword research for video topics targeting USA audience

Optimize video metadata (title, description, tags) for search rankings

Create custom thumbnails with high CTR potential

Use YouTube Analytics to track performance and refine strategy

Implement best practices for retention (hooks, pacing, CTAs)

4. Channel Growth & Audience Engagement

Monthly Target: 100+ new subscribers

Engage with audience through comments (reply to viewers)

Create community posts (polls, updates, behind-the-scenes) to boost engagement

Collaborate with other creators in the ed-tech / AI niche (optional)

Promote videos on other social media platforms (LinkedIn, Instagram, Twitter, Facebook)

Use YouTube Shorts strategy to attract new subscribers

Analyze top-performing content and replicate successful formats

5. Performance Tracking & Reporting

Track weekly and monthly channel metrics

Subscriber growth (target: 100+ per month)

Watch time and retention rate

Click-through rate (CTR) on thumbnails

Views and impressions

Top-performing videos and keywords

Submit weekly performance report every Friday

Submit monthly growth report with insights and recommendations

Required Skills & Qualifications

Video Editing Software: Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut (any professional tool)

Thumbnail Design: Canva, Photoshop, or similar tools

YouTube SEO Knowledge: Keyword research, metadata optimization, tags, descriptions

YouTube Analytics: Ability to interpret data and adjust strategy

USA Audience Understanding: Knowledge of USA time zones, trends, and content preferences

Consistency: Ability to publish on schedule without fail

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